Sunday, 30 September 2018

60% of Americans Would Pay More for Made In America, Report Says (INFOGRAPHIC)

A product with the “Made in the USA” tag is more than a slogan, as it represents the manufacturing capability of the country. And according to an infographic from Standard Textile, US manufacturing drives more innovation than any other sector in the country.

The infographic is titled, “Advanced U.S. Manufacturing: Strengthening Communities and the Economy.” And it points out how quality manufacturing using advanced technologies affects the overall economy and gives US companies a competitive edge.

This competitive edge comes in the form of consumer preference. According to the infographic, 80% prefer products with the “Made in USA” tag. So much so, 60% of Americans said they are willing to pay 10% more for products made in the country.

One of the reasons for this preference is quality. Sixty-six percent of Americans said they associate “Made in the USA” with high quality.

Compared to the US, China had more than double the number of product recalled by the Consumer Product Safety Commission. In 2016 China had 179 and the US 73.

Innovation, Jobs and Investment

Advanced manufacturing in the US is responsible for more than 75% of all private sector R&D, which drives more innovation. These innovations, in turn, create new high paying manufacturing jobs, with an average of $26 per hour.

Overall, US manufacturing employs 8.5% of the workforce with a total of 12.5 million people which include jobs for workers without college degrees.

When it comes to return on investments, manufacturing adds $1.89 for every dollar spent in the sector. The National Association of Manufacturers (NAN) says the total multiplier effect for manufacturing is $3.60 for every $1.00 of value-added output. It goes on to say one manufacturing employee generates another 3.4 workers elsewhere.

 

Small Business Manufacturing

According to the NAM, the vast majority of manufacturers are small firms. Of the 251,774 manufacturing companies, only 3,813 are large enterprises. In fact, the NAM says three-quarters of the firms have less than 20 employees.

For these small firms, the implementation of new technologies and innovative manufacturing processes are essential for being able to compete globally.

You can look at the rest of the data on the Advanced U.S. Manufacturing: Strengthening Communities and the Economy from Standard Textile below.

 

An informative graphic showcasing many facts and figures, detailing ways in which advanced U.S. manufacturing strengthens communities, grows the economy, and protects the environment.

Image: Standard Textile

This article, "60% of Americans Would Pay More for Made In America, Report Says (INFOGRAPHIC)" was first published on Small Business Trends



Why Middle-Aged-Men Are Such Lousy Sales Prospects

Screen Shot 2013-10-02 at 9.04.17 AM

(This post originally appeared on Entrepreneur)

The other day I was responding to a prospective customer who inquired about our products online. The minute he answered the phone I knew I was in trouble: he is a middle aged man. Middle aged men tend to be lousy customers. I know this. I’m a middle-aged man.

Am I generalizing? Absolutely not.

Every man in business has a similar arc. In their 20’s and 30’s they’re eager, full of energy and willing to do whatever’s necessary to conquer the world of opportunities and riches which lays before them. By the time they hit their forties they’ve become either settled or unsettled with the professional life they have chosen. They know they have limited time left, and maybe no time at all, for making any drastic changes. By the time they get to their fifties — middle aged — it all comes to a head.

When you’re in your fifties you’ve either reached a happy or an unhappy place in your business life. You’ve been in the working world for 30 years. You’ve seen it all. Maybe you’ve prospered but, other than a fortunate few, probably not as much as you would have hoped. You’re not a professional baseball player like you dreamed. You certainly never expected your body to be as depleted, or your belly as bloated, as it is.

You’ve been lied to countless times. You’ve had many disappointments. You’ve lost deals. You’ve been stiffed by deadbeats. You’ve had vendors not meet their commitments and partners bail at the last minute. You’ve had trusted and loyal employees who turned out to be not so trustworthy and loyal. You’re more-than-just-a-little angry at the world. You’ve taken your share of crap, but you know you’ve got to slog through at least another 10 years before you can (hopefully) retire and enjoy the finer things.

So now you’re going to take these years of baggage and take it out on…me. I know this as soon as I realize that a potential customer is a middle aged guy. I also know that I’m going to be in for a tough time.

That’s because most of the middle aged business guys I know are still operating like they did 20 years ago. They like to talk too much, tell stories and share their “wisdom.” They’ve learned their lessons about business, technology, people and products back in the day and they still think those same lessons apply today. People still like to drink beer at lunch, right? They still use Windows 95, right? They appreciate a good phone call over an email, right? Things may have moved on but many of my middle aged customers tend to cling to an earlier time. Why? Weariness. Laziness. Complacency. It took too long for them to learn what they learned and they just don’t want to learn something new.

And besides…they’re middle aged, right? They’ve been around the block, right? They’ve seen it all and done it all. They’re geniuses (at least in their own minds) and many that I speak to won’t hesitate to remind you of that. I get the pleasure of hearing it all.

“I want you to know right away that I understand all about this stuff,” the guy on the phone announced to me as soon as we started to talk about the software my company sells. “I sold mainframes for IBM, OK?” Maybe wisdom does come with years, but does a 57-year-old guy know everything there is? Is there nothing more to be learned? I’m a 53-year-old guy and I can assure you that I’m just as ignorant about most things as I was in my twenties. I just wish that guy on the phone would admit the same.

The reality is that most of the middle aged business men I meet are tired, impatient, oftentimes angry and mostly frustrated. They complain about millennials. They rail against liberals. They mostly watch cable news. They long to golf in Arizona or go to their vacation homes in Florida. They reminisce at Jimmy Buffett and Rolling Stones’ concerts. They refuse to understand why their gender-inappropriate comments aren’t acceptable today. They still read newspapers, wear cargo shorts and listen to sports radio. They have never used Uber, subscribed to a podcast or posted a photo on Instagram. They count Ronald Reagan, Jack Welch and Cal Ripken among their heroes and still don’t trust Jimmy Carter or vegans. They vividly remember Nixon, the Vietnam War, OPEC and the Miracle Mets of ’69.

In business, they’ve paid too much rent and overpaid for too many products over the years. They hate China, paid time off for new parents (“we didn’t get that in my day!”), government regulations and taxes. They would love to sell their businesses if they could, but they either run a company in a place where no one wants to move to or can’t find a buyer willing to pay the price they think they deserve. And their kids? Feh…they just want to smoke weed and work for Google.

So how to deal with a middle aged man who’s a prospective customer? One option I always consider is just hanging up the phone. But look: a sale’s a sale, right? So here’s what I do.

I’m respectful. I’m admiring. I’m empathetic. I keep my opinions to myself and become either a liberal or a conservative depending on who I’m speaking to. I take a deep breath and set aside the extra time because I know I’ll be subject to stories, complaints and some timeless, brilliant wisdom. Eventually he’ll run out of gas and give in to my sales pitch. And I’ve learned that if I’m courteous, friendly and — most importantly — deferential enough I’ve got a good shot at winning him over.

I should know, right? I’m that middle aged guy.



It Takes 191 Days for a Company to Realize There’s Been a Data Breach, Report Says

Data Breach Statistics: It Takes 191 Days for a Company to Realize There's Been a Data Breach

Cases of unauthorized persons stealing or accessing sensitive small business data like intellectual property, employees’ personal information or even financial records have been rising.

What’s sad is that when a data breach occurs, companies take an average of 191 days to realize it has happened, according to a recent report highlighted by TekMonks, a global enterprise software development and IT services company.

This slow response to cyber-attacks is alarming. It puts small businesses in a precarious position and demonstrates a dire need for cyber-security awareness and preparedness in every business.

Slow Response to Cyber-Attacks Hurting Small Businesses

“If your firm isn’t top of cybersecurity, you never know when the next attack is coming and what they will steal,” writes TekMonks on its company blog.

In 2017, there was a total of 1,579 publicly disclosed data breaches, adds the software and IT services firm co-headquartered in Toronto, ON, Canada and Chicago, IL, USA, in a neat infographic the company created pointing out alarming cybersecurity facts.

Of the data breaches reported last year, 75% of them were caused by external sources.

A total of 1,946,181,599 records containing personal and other sensitive data were compromised, costing businesses an average of $3.62 million in damages, per TekMonks’ figures. The time cost for businesses was an average of 66 days to fully contain a data breach.

What are you doing to protect your small business from costly data breaches?

Alarming Facts, Data Breach Statistics, and Tips on Cybersecurity – Infographic

Ginni Rometty, president, chair and CEO of IBM, is quoted as saying cyber-crime is the greatest threat to every company in the world. She’s probably right considering that anyone connected to the internet, from top executives to junior employees, are vulnerable to cyber-attacks.

As a small business owner, you need to take steps to protect your business, including implementing secure communication methods, watching out for phishing emails and buying cyber liability insurance. Reports indicate 60 percent of small companies go out of business within six months of a cyber-attack.

Check out TekMonks’ insightful infographic below to learn more about other shocking cybersecurity facts that show why a data breach is such a big threat to your small business.

Data Breach Statistics: It Takes 191 Days for a Company to Realize There's Been a Data Breach

Image: Tekmonks

This article, "It Takes 191 Days for a Company to Realize There’s Been a Data Breach, Report Says" was first published on Small Business Trends



Carpooling service Klaxit partners with Uber for last-minute changes

French startup Klaxit connects drivers with riders so that you don’t have to take your car to work every day. And the company recently announced a new feature with the help of Uber. If your driver cancels your ride home, Klaxit will book an Uber for you.

Klaxit is a ride-sharing startup that focuses on one thing — commuting to work. And this problem is more complicated than you might think. You can’t just go to work with the same person every day because you don’t always go to work at the same time. Similarly, sometimes your driver has to leave work early, leaving you at the office with no alternative.

As a driver, you want to take the quickest route to work. So you want to be matched with riders who are exactly on the way to work.

Klaxit currently handles 300,000 rides per day. In particular, the company has partnered with 150 companies, including big French companies such as BNP Paribas, Veolia, Vinci and Sodexo.

Klaxit can be particularly useful for companies with large office buildings outside of big cities. Promoting Klaxit instantly fosters supply and demand from and to this office. But you don’t have to work for one of those companies to use Klaxit.

Local governments can also financially support Klaxit to improve traffic conditions and mobility for users who don’t have a car or a driver’s license. “Subsidizing rides on Klaxit is 8 to 10 times cheaper than building a bus line,” co-founder and CEO Julien Honnart told me.

One of the biggest concerns as a rider is that you’re going to be stuck at work in the evening. Klaxit is now asking its users to request a ride with two other drivers. If they both decline your request, Klaxit will book you an Uber ride to go back home.

You don’t have to pay the Uber ride and then get reimbursed, Klaxit pays Uber directly. You don’t need an Uber account either as Klaxit is using Uber for Business. MAIF is the insurance company behind this insurance feature, and also one of Klaxit’s investors. This is a neat feature to convince new users that they can trust Klaxit.

Klaxit competes with other French startups on this market, such as Karos and BlaBlaCar’s BlaBlaLines.



Relike lets you turn a Facebook page into a newsletter

French startup Ownpage has recently released a new product called Relike. Relike is one of the easiest ways to get started with email newsletters. You enter the web address of your Facebook page and that’s about it.

The company automatically pulls your most recent posts from your Facebook page and lets you set up an emailing campaign in a few clicks. You can either automatically pick your most popular Facebook posts or manually select a few posts.

Just like any emailing service, you can choose between multiple templates, decide the day of the week and time of the day, import a database of email addresses and more. If you’ve used Mailchimp in the past, you’ll feel right at home.

But the idea isn’t to compete directly with newsletter services. Many social media managers, media organizations, small companies, nonprofits and sports teams already have a Facebook page but aren’t doing anything on the email front.

Relike is free if you send less than 2,000 emails per month and don’t need advanced features. If you want to get open rates, click-through rates and other features, you’ll need to pay €5 per month and €0.50 every time you send 1,000 emails.

The company’s other product Ownpage is a bit different. Ownpage has been working with media organizations to optimize their email newsletters. The company is tracking reading habits on a news site and sending personalized email newsletters.

This way, readers will get tailored news and will more likely come back to your site. Many big French news sites use Ownpage for their newsletters, such as Les Echos, L’Express, 20 Minutes, BFM TV, Le Parisien, etc.

Ownpage founder and CEO Stéphane Cambon told me that Relike was the obvious second act. Using browsing data for customized newsletters is one thing, but many talented social media managers know how to contextualize stories and maximize clicks (even if it means clickbait, sure).

The startup was looking at a way to get this data, and ended up creating Relike, which could appeal to customers beyond news organizations. For now, both products will stick around. In the future, the company plans to add Twitter and Instagram integrations as well as better signup flows for newsletter subscribers.



LinkedIn Refresh Creates New Professional Communities for Business

LinkedIn Groups Relaunch Introduces Major Refresh

A month after announcing the redesign of its Groups platform, LinkedIn unveiled Groups Experiences to build a shared space for professional communities.

LinkedIn Groups Relaunch

On its blog, LinkedIn said the new platform was built from the ground up after hearing how important Groups was for its users. The improvements will bring connectivity, communications, and collaboration tools the company has been developing front and center in the website and app.

The integration of these tools will give the 562 plus million users on LinkedIn more ways to find the resources they need and be part of groups they are interested in.

For small business owners, Groups offers a private space where likeminded individuals with similar industry affiliations can share experiences, new skill sets, developments and more. It is also a valuable resource for finding good candidates for businesses looking to make their next hire.

LinkedIn Groups Relaunch Introduces Major Refresh

The New Group Experiences

One of the most requested feedbacks was to have more ways to carry out engaging conversations. Group administrators wanted better ways for their members to communicate and participate with each other.

Group members can now post different types of media such as videos and images to enrich their conversations. And when someone comments on your post, you will be notified so you can respond as soon as possible. The notification also applies anytime users request to join your group.

All of these features can be accessed on the LinkedIn Android and iOS app so you can respond no matter where you are. Group admins can message members, accept a request for joining, or delete posts which are not following group rules from their mobile device.

In addition to these features, LinkedIn said coming soon you will be able to navigate to your groups with less effort, keep the conversation going from your LinkedIn Feed, and discover new groups that match your interests easily.

According to the blog, there will be more features in the coming months including new moderation tools for admins.

The new LinkedIn Groups experience is being rolled out now. Groups will be migrated automatically to the new platform on desktop and mobile.

Image: LinkedIn

This article, "LinkedIn Refresh Creates New Professional Communities for Business" was first published on Small Business Trends



The Epic Business Fails of the World’s Top Entrepreneurs (INFOGRAPHIC)

Successful Entrepreneurs Who Failed (INFOGRAPHIC)

The journey of an entrepreneur is often filled with depressing lows, debt and doubt, but according to Bloomberg, entrepreneurs who fail find more success the second time around. In fact, a recently published infographic by POUND COFFEE clearly shows that some of the world’s most accomplished entrepreneurs failed at least once, if not multiple times, before blazing the trail to success.

Successful Entrepreneurs Who Failed

Below are a few successful entrepreneurs that failed before they ever succeeded.

Peter Thiel

Peter Thiel, billionaire investor and venture capitalist, was Facebook’s first institutional investor and was also one of the PayPal founders. But Thiel also failed as anyone else could ever fail. An early hedge fund he co-founded, Clarium Capital, lost ninety percent of its $7 billion dollars in assets. But failure didn’t stop him. Thiel has gone on to co-found several other startups, including Mithril Capital and Valar Ventures.

Sir James Dyson

Sir James Dyson wasn’t always known as the inventor of a wildly successful home product. Dyson worked on more than 5,000 prototypes that all flopped and failed before finding the right one for his Dyson vacuum cleaner.

Arianna Huffington

Arianna Huffington wasn’t always the darling of the online publishing world. Before her publication took off, Huffington was rejected by 36 different book publishers before finally getting her second book accepted for publication. She could have easily given up and moved on, but she didn’t.

Christina Wallace

Before ever becoming the vice president of the Startup Institute, Christina Wallace had to deal with the epic failure of her company – Quincy Apparel. The failure led her to stay in bed depressed for weeks, but she bounced back and used some of the lessons she learned from that failure to help the startup community.

Colonel Sanders

While Colonel Sanders requires no introduction today, the founder of Kentucky Fried Chicken faced his own bout of failures and rejections. His recipe was reportedly rejected over 1,000 times before a restaurant picked it up. Sanders founded KFC when he was 56 years old.

Below is POUND COFFEE’s complete infographic that features eighteen failures from successful entrepreneurs.

Successful Entrepreneurs Who Failed (INFOGRAPHIC)

Image: Pound Coffee

This article, "The Epic Business Fails of the World’s Top Entrepreneurs (INFOGRAPHIC)" was first published on Small Business Trends



Saturday, 29 September 2018

Ne-Yo wants to make Silicon Valley more diverse, one investment at a time

Dressed in a Naruto t-shirt and a hat emblazoned with the phrase “lone wolf,” Ne-Yo slouches over in a chair inside a Holberton School classroom. The Grammy-winning recording artist is struggling to remember the name of “that actor,” the one who’s had a successful career in both the entertainment industry and tech investing.

“I learned about all the things he was doing and I thought it was great for him,” Ne-Yo told TechCrunch. “But I didn’t really know what my place in tech would be.”

It turns out “that actor” is Ashton Kutcher, widely known in Hollywood and beyond for his role in several blockbusters and the TV sitcom That ’70s Show, and respected in Silicon Valley for his investments via Sound Ventures and A-Grade in Uber, Airbnb, Spotify, Bird and several others.

Ne-Yo, for his part, is known for a string of R&B hits including So Sick, One in a Million and Because of You. His latest album, Good Man, came out in June.

Ne-Yo, like Kutcher, is interested in pursuing a side gig in investing but he doesn’t want to waste time chasing down the next big thing. His goal, he explained, is to use his wealth to encourage people like him to view software engineering and other technical careers as viable options.

“Little black kids growing up don’t say things like ‘I want to be a coder when I grow up,’ because it’s not real to them, they don’t see people that look like me doing it,” Ne-Yo said. “But tech is changing the world, like literally by the day, by the second, so I feel like it just makes the most sense to have it accessible to everyone.”

Last year, Ne-Yo finally made the leap into venture capital investing: his first deal, an investment in Holberton School, a two-year coding academy founded by Julien Barbier and Sylvain Kalache that trains full-stack engineers. The singer returned to San Francisco earlier this month for the grand opening of Holberton’s remodeled headquarters on Mission Street in the city’s SoMa neighborhood.

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Holberton, a proposed alternative to a computer science degree, is free to students until they graduate and land a job, at which point they are asked to pay 17 percent of their salaries during their first three years in the workforce.

It has a different teaching philosophy than your average coding academy or four-year university. It relies on project-based and peer learning, i.e. students helping and teaching each other; there are no formal teachers or lecturers. The concept appears to be working. Holberton says their former students are now employed at Apple, NASA, LinkedIn, Facebook, Dropbox and Tesla.

Ne-Yo participated in Holberton’s $2.3 million round in February 2017 alongside Reach Capital and Insight Venture Partners, as well as Trinity Ventures, the VC firm that introduced Ne-Yo to the edtech startup. Holberton has since raised an additional $8 million from existing and new investors like daphni, Omidyar Network, Yahoo! co-founder Jerry Yang and Slideshare co-founder Jonathan Boutelle.

Holberton has used that capital to expand beyond the Bay Area. A school in New Haven, Conn., where the company hopes to reach students who can’t afford to live in tech’s hubs, is in development.

The startup’s emphasis on diversity is what attracted Ne-Yo to the project and why he signed on as a member of the board of trustees. More than half of Holberton’s students are people of color and 35 percent are women. Since Ne-Yo got involved, the number of African American applicants has doubled from roughly 5 percent to 11.5 percent.

“I didn’t really know what my place in tech would be.”

Before Ne-Yo’s preliminary meetings with Holberton’s founders, he says he wasn’t aware of the racial and gender diversity problem in tech.

“When it was brought to my attention, I was like ‘ok, this is definitely a problem that needs to be addressed,'” he said. “It makes no sense that this thing that affects us all isn’t available to us all. If you don’t have the money or you don’t have the schooling, it’s not available to you, however, it’s affecting their lives the same way it’s affecting the rich guys’ lives.”

Holberton’s founders joked with TechCrunch that Ne-Yo has actually been more supportive and helpful in the last year than many of the venture capitalists who back Holberton. He’s very “hands-on,” they said. Despite the fact that he’s balancing a successful music career and doesn’t exactly have a lot of free time, he’s made sure to attend events at Holberton, like the recent grand opening, and will Skype with students occasionally.

“I wanted it to be grassroots and authentic.”

Ne-Yo was very careful to explain that he didn’t put money in Holberton for the good optics.

“This isn’t something I just wanted to put my name on,” he said. “I wanted to make sure [the founders] knew this was something I was going to be serious about and not just do the celebrity thing. I wanted it to be grassroots and authentic so we dropped whatever we were doing and came down, met these guys, hung out with the students and hung out at the school to see what it’s really about.”

What’s next for Ne-Yo? A career in venture capital, perhaps? He’s definitely interested and will be making more investments soon, but a full pivot into VC is unlikely.

At the end of the day, Silicon Valley doesn’t need more people with fat wallets and a hankering for the billionaire lifestyle. What it needs are people who have the money and resources necessary to bolster the right businesses and who care enough to prioritize diversity and inclusivity over yet another payday.

“Not to toot the horn or brag, but I’m not missing any meals,” Ne-Yo said. “So, if I’m going to do it, let it mean something.”



Microsoft Just Announced Four New Reasons Why It’s Already 2028

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(This post originally appeared on Inc.)

First, let me get the disclosures out of the way: My company is a Microsoft partner specializing in some of their Dynamics applications. I’m not being paid to write this, and I love Google and Apple. But I admit that my point of view may be a bit Microsoft-skewed.

We’re also users of Office 365 and other apps from Microsoft. However, we’re using these applications like it’s 2018. I bet you are too. Meanwhile, Microsoft is already in 2028. How so?

Based on announcements made in advance of the company’s annual developer conference this week, the software giant is planning (and, in some cases, has already released) a bunch of new features to its various offerings that–with the right amount of investment and training–could make a huge difference to the way your employees get their jobs done. Here are the four biggest.

Your employees can now more deeply leverage LinkedIn data.

It’s been two years since Microsoft purchased the professional networking giant. Some integrations have already happened and more big ones are coming. For example, Office users will soon be able to email their LinkedIn connections directly through Outlook and collaborate with them on Word, Excel, and PowerPoint documents. When meetings are scheduled, LinkedIn data about the contacts will be included in the event. LinkedIn data will also be used to enhance both sales and customer service interactions by providing more information about the prospect or customer in advance of an interaction.

A.I. technology is slowly but surely creeping in.

Have robots taken over? Well, not entirely–at least not yet. But the company announced that users of Microsoft 365–its integrated bundle of Windows 10, Office 365, and other security and networking applications–will soon be able to take advantage of some very powerful artificial intelligence capabilities. You want examples? How about taking an image of a graph, chart, or report and having it automatically converted into an Excel spreadsheet? Or facial recognition technology that will blur the backgrounds on video calls and automatically create a transcript of the call? Or the ability for experts back in the office to provide assistance for remote workers in the field and collaborate on different layouts and scenarios together, using their augmented reality HoloLens hardware and software.

Your developers now have a lot more goodies to help your business.

As your developers build applications using artificial intelligence algorithms, new tools on Microsoft’s Azure Learning Machine will be able to automatically help them select the best algorithm to use and optimize it without any human involvement. Speech synthesis technologies have been enhanced and a new toolkit for the company’s voice assistant, Cortana, was introduced to help developers create custom voice applications with the goal of making “conversational computing” in the workplace as easy to use as smartphones.

Your sales and service teams will be able to do their jobs faster and better.

The company announced Dynamics 365 A.I. for Sales, an analysis tool that looks at a salesperson’s pipeline and suggest actions and subjects to bring up in future sales meetings based on intelligence it gathers from a variety of online sources. The tool will also analyze the positive and negative interactions a sales and service person is having from his or her communications with customers and recommend people in a manager’s LinkedIn network who may be able to help make improvements. Dynamics 365 A.I. for Customer Service is using natural language and automated bots to identify problems and automatically respond to customers with the goal of creating “virtual agents” that can perform mundane or automated tasks without human involvement.

One final note: There’s still a new Office for the old-schoolers. If you’re one of the remaining holdouts who’s resisting the cloud, then don’t worry, you’re not being left behind. Microsoft released a new version of its on-premise Office 2019 for both Windows and Mac users. Lots of new features and updates are included but be forewarned: Although Microsoft has promised that this won’t be the final version of Office, the writing is on the wall.

That’s because companies that are already living in 2028, like Microsoft, don’t have the time to deal with 1998 stuff.



5 Non-Monetary Strategies to Motivate Your Employees

You don't need to spend lot of money to motivate your employees. Here are 5 effective non-monetary ways in which you can motivate employees to give their best.

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Small Business Events Abound – Share Yours!

From a lead generating conference on Boston to a customer service summit in New York City, a variety of events geared toward small businesses dot the calendar over the next week — and several weeks.

Other upcoming events include a brand partnership forum in Nashville, a Gartner sales and marketing conference in Las Vegas and a workshop in Chicago about listening to the voice of the customer.

Look down the list of upcoming events to determine which might be most appropriate for your small businesses.

Oh, and if you have an event to promote to the small business community, consider making it one of our Featured Events. Here’s an example of how this might look!

If you have an event or contest you want us to know about please get in touch with us. See details below!



Featured Events, Contests and Awards

More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.
Images: Shutterstock

This article, "Small Business Events Abound – Share Yours!" was first published on Small Business Trends



5 Essential Tips to Follow When Starting Your Own Business

Starting your own business is exciting and scary at the same time. It is filled with opportunities, and risks at the same time. Follow these tips to improve your chances.

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How to Combat the Most Common Small Business Payroll Mistakes

Payroll mistakes can cost many headaches and penalty for small business owners. Make sure you don't make these common payroll mistakes while managing your business.

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Employer health insurance costs are expected to rise only 4.1% in 2019 – study

(This post originally appeared on The Guardian)

Remember when the rising cost of healthcare was one of the biggest issues facing both individuals and businesses? It turns out, that issue is not such an issue this year.

Health benefits consulting firm Mercer, in a new study of 1,566 employers, projects that the health benefit cost per employee will increase only 4.1% next year. That’s slightly higher than inflation and certainly less than the double-digit increases we’ve seen in years past. The trend isn’t just for businesses. According to a recently released study by the Associated Press and consulting firm Avalere Health, most of the Affordable Care Act’s individual marketplaces will also see a steadying of prices next year – a 3.6% average increase in proposed or approved premiums across 47 states and Washington DC.

Why so? The markets have stabilized and health insurance companies – who have now returned to profitability – are better able to determine healthcare premiums. Just as importantly, many mid-sized and large employers are also taking more proactive steps to control their costs.

“The improvement in the underlying medical plan trend is encouraging because those savings are not solely coming from shifting cost to employees,” Tracy Watts, Senior Partner and Mercer’s Leader for Health Reform said in a press release. “It suggests that there is a ‘quiet revolution’ going on in organizations as they deploy more innovative health benefit strategies – and that these have started to pay off.”

Mercer’s report says that although it was common in the past for employers to shift more of the cost of healthcare to their employees (through the form of higher co-payments and deductibles or offering less attractive plans) this year employers are relying on technology more to help them keep their company’s health costs in line.

For example, they’re getting better at targeting employees with specific health issues like insomnia and infertility and offering more directed services to help them deal with those problems, which is improving their quality of life, decreasing trips to the hospital and lowering costs. Others are working with their insurance providers to offer more choice and easier to understand healthcare options that are delivered through more user-friendly online platforms. Some employers are having their health consultants mine employee data to better identify workers with more serious health issues in advance so that they can provide a more proactive outreach and offer alternative or less expensive but just as effective services.

So are we now in an era of lower healthcare costs? Don’t be so sure. Congress and the Trump administration is determined to repeal the Affordable Care Act and has taken steps this year – such as the introduction of Association Health Plans and the recent removal of the ACA’s individual mandate requirement – that may undermine the legislation and could introduce more uncertainty into the market. Or not. Who knows. One thing’s for sure: the battle over healthcare in Washington is far from over.

The good news is that big and mid-sized corporations are using technology successfully to reduce their overall healthcare expenses. And like everything else, their successes will ultimately trickle down to small businesses too in the form of cost savings throughout the entire healthcare system. If you’re a small business owner, you should be keeping an eye on what your larger counterparts are doing and work closely with your benefits provider. My expectation that many of these technologies – like the data mining tools they’re using – will soon be available for small businesses to leverage as well.



Want to Keep Learning in Your Small Business? Try These Helpful Resources and Tips

Successful business owners don’t have all the answers — they continue to learn and grow through the years. Sometimes that growth can come through personal mistakes, and sometimes it can come from helpful resources and expert guidance. If you’re interested in learning more to grow your business, check out some of these thoughts from members of the online small business community about learning new skills and gaining valuable insights.

Consider the Difference Between Reach and Impressions

When you’re looking at your analytics and the impact that your content is having on potential customers, there are plenty of different terms to know. Reach and impressions are two pretty common ones. And sometimes they’re even used interchangeably. But in this AMA Consulting Services blog post, Andrew Adderley offers an explanation of the two and explains why they are unique.

Hone These Marketing Skills to Survive in the Age of AI

Artificial intelligence is having a massive impact on the way people interact with companies online. So especially if you have a small brand that competes with companies that have far more resources, you need to have the proper skills. Neil Patel elaborates in this post on the Quick Sprout blog.

Use Data to Transform the Customer Experience

No matter what industry you’re in, it’s important that you never stop gaining valuable information to help your business. When you gather data about your customers, you need to be able to translate that data in a way that can actually help your business and your customers. Check out this Social Media HQ post by Steve Olenski for more thoughts on the subject.

Don’t Fall for These Startup Myths

Mistakes are a major part of learning as you run a business. But there are some mistakes that are common among the business community — so you can avoid them altogether by listening to expert advice. In this Noobpreneur post, Ivan Widjaya shares some of those common myths that you shouldn’t believe when running a business.

Learn About Increasing Organic Traffic

To grow your business, you need to be able to get more people to your website. You can become more of an expert on organic traffic by checking out this Pixel Productions post by Vaibhav Kakkar. Then visit BizSugar to see what members of the community are saying about the post.

Integrate Online and Offline for the Best Overall Result

Nearly every business now has some kind of online presence. But just because there are tons of marketing tools available on the internet, it doesn’t mean you should only exist online. In fact, Grace Kaye details some benefits of mixing online and offline in this Marketing Land post.

Find the Best Length for Your Content

Business owners often wonder — which is better, long form or short form content. But the answer actually varies depending on your business and your ability to create quality content. Learn more in this TopRank Marketing post by Lee Odden.

Pick Better Images for Social Media

Visuals are important for any marketing initiative. But some companies tend to overlook them when it comes to social media. In this Content Marketing Institute post, Manish Dudharejia dives into the world of social media images and explains how to make yours better.

Make Content Collaboration Work for You

Collaboration can be an effective strategy for building your content marketing reach and impact. But not all collaborations are able to get you those positive results. If you want yours to really help your business, consider the tips in this DIY Marketers post by Ivana Taylor.

Learn How Insanely Successful People Manage Their Time

Time management is a major issue for a lot of business owners. If you want to improve, it might help to look at what really successful people do. In this Mostly Blogging post, Janice Wald details the habits that can help you get better. And BizSugar members shared thoughts on the post here.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

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This article, "Want to Keep Learning in Your Small Business? Try These Helpful Resources and Tips" was first published on Small Business Trends