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GAINING INSIGHT INTO DIGITAL MARKETING

THE digital world is expanding and if we don’t keep up with times, we will get left behind.

The same principle can be applied to businesses. To this end, ClickAcademy Asia Sdn Bhd organised a talk at Menara Star in Petaling Jaya, about growing one’s business with digital marketing.

The forum, from 9am to 5pm, drew 78 participants from companies in Selangor, Kuala Lumpur, Penang, Malacca and Kuching.

Participants from various disciplines and business fields were given the insight by ClickAcademy founder and principal trainer Ang Eu Gene.

Ang has years of experience in the field as a Google regional trainer, business coach and a lecturer, and currently conducts training for this particular topic.

Calling the talk a “personal upgrade class”, he said participants learned how to understand consumers and learned the broad spectrum of digital marketing.

“They are updated on the latest Internet and digital marketing trends, ways to grow their business using digital marketing strategies, how to negotiate and manage resources, and learned techniques to increase sales and profitability,” he said.

The talk was a lively one with participants asking questions and laughing at jokes cracked by the animated Ang.

During the talk, participants were constantly reminded to not resort to “hard sell” but give consumers a value and to sell emotions instead, as they need to “build awareness and deepen relationships.”

He shared that every company today had to learn to be creative, from copywriting to running advertisements.

He hopes that after his talk, businesses will approach the digital marketing space with eyes open and see what has changed in terms of the consumer landscape.

He pointed out that digital marketing had grown over the years, beginning in 1994 with web banners to now having a selection of platforms.

“In 2016, the platforms that are available for reaching out to customers had grown tremendously.”

He said with this, businesses have a choice of multiple touch points. However before picking a tool, he added, businesses must go back to basics and understand more about their consumers.”

Ang said businesses would have four major concerns.

“The first, is how to get the budget, then where to find people who understand this approach, how to select vendors they can trust and the channels they should choose with their limited budget and time.”

He said those who attended the talk were from three categories – business to consumers, business to business, and government as well as non-profit organisations.

Cindy Ku from a multilevel company in Bayan Lepas, Penang, took an early flight to attend the talk.

She said it was something new to her and found the tip on utilising search engines for comprehensive research on consumers particularly useful.

Vicneswary Veeran and Lilia Remona Abdul Karim from an engineering solutions provider company in Kuala Lumpur, used every break during the talk to go over what they’ve learned and to pick out things they could apply in their work.

HOW TO USE YOUR FACEBOOK TO MAKE MONEY

With a 13-year track record of helping network marketing organizations and small businesses achieve unprecedented growth, Jim Lupkin decided it was time to share his strategies with the world. He turned to best-selling author, Brian Carter. Carter, trusted by brands like NBC, Microsoft, and PrideStaff, has guided businesses to 800 percent profits and higher with Facebook marketing.

After reading Lupkin's case study on a network marketing company that grew over seventy-million in sales with his approach, Carter knew it was time for the pair to co-author a book. The authors are quick to mention, however, that Network Marketing For Facebook is not valuable to only the network marketing industry. "We were not surprised to hear that sales professionals and entrepreneurs love the book too," says Carter. "These techniques will work for your business if your personal brand is part of the sales process."

Why Facebook you may ask? "Wouldn't it make sense to join the community with the most people?" says Lupkin. "Facebook has more than one billion users and is five times more popular than the next most popular social network."

Here's just a taste of what you'll find inside the cover of Network Marketing For Facebook.

1. Create an appealing Facebook profile.

When someone knows, likes and trusts you, they're more willing to hear about your business. Your profile gives you this opportunity when you use your profile picture; cover image, and "about" section properly.

Choose a professional profile picture. Use your cover image to give people a snapshot of your personality. A complete "about" section makes you more credible and rounds out your personality.

2. Post publicly on Facebook.

Your goal is to let your friends know what you do for a living and how you can help them. For example, if you're a realtor:

Hey everybody! As you may know, I love helping people find their dream home. If you know anyone that needs assistance, please message me.

If you're an insurance rep:

Hey there! As you may know, I love helping families be protected from unforeseen tragedies. If you know anyone that needs life insurance, please message me.

3. Use Facebook Messenger.

It is like email, but better. If you've previously conversed with a prospect and you're getting ready to talk to them again, you can quickly review all your previous talks in one place.

If you haven't spoken to a friend in a while, make sure to re-establish the relationship first. You don't want them to feel like you are only reaching out for business. You can say, "Hey! We haven't spoken in a while. How have you been?" Only chat about your products if they ask what you do.

4. Send messages based on past conversations and what you know about a friend.

A realtor example:

Hey Tom! I know you love houses with a view, and I seem to remember you were looking for a house. Well, check out this amazing lake view property! Do you want to come see it with me?

An insurance rep:

Hey Alicia! I know we're both family people, and it's been awesome to see yours grow up on Facebook. I was super glad to find out about this new life insurance option our company just created. It provides for families like no other policy I've seen. Do you want to hear more about it?

5. Keep the conversation going.

It's exciting to have someone respond to your messages! Thank them for the response, give them additional information: pictures, videos and details of your offering, and then let them know what is the next step.

If you don't hear back, send them a message once a week asking if they wanted to take the next step. Be patient. Not everyone checks Facebook daily.

6. Stay in touch.

It's only a matter of time until friends want your product. Stay in touch on Facebook by posting quality content and interacting with your friends' posts. Posting quality content is a balance between business and personal: Too much of either can result in failure. Be personal 80% of the time. People do business with those they have the best relationship with; so post about what's on your mind. Post about business the other 20%.

The more you interact with your friend's posts, the more your business posts appear in their newsfeed. Your friends will also see you as a true friend, not someone just trying to sell them products. When you comment on a friend's post, write from the heart. Treat it the same as when you talk face to face.

7. Grow your friends to grow your income.

With over a billion users, Facebook offers an unlimited amount of people to talk to if you take the time to build relationships. Facebook's Graph Search solves the new prospect obstacle by opening up their entire database to you. All you need to do is take the time to reach out and build relationships.

8. Create a group for support and inspiring sales teams.

Whether you're a manager motivating a team, or have a group of industry peers who want to support each other, Facebook Groups are the answer. You can move mountains when you belong to a group of passionate people working toward the same goals, supporting each other every day.

Once you start your group, post at least a few times a week. It could be a question, words of motivation, pictures, or videos. Always like and comment on what others are posting as well. Groups are like live events happening 24 hours a day. When run correctly, it will become the cornerstone of your success.

9. Remember, Facebook is part of the strategy, not the whole strategy.

Facebook connects you to new people and helps you develop relationships. However, you still need to talk with people face to face, over the phone, and at events. They also need to experience a "taste" of your offering.