With a 13-year track record of helping network marketing
organizations and small businesses achieve unprecedented growth, Jim Lupkin
decided it was time to share his strategies with the world. He turned to
best-selling author, Brian Carter. Carter, trusted by brands like NBC,
Microsoft, and PrideStaff, has guided businesses to 800 percent profits and
higher with Facebook marketing.
After reading Lupkin's case study on a network marketing
company that grew over seventy-million in sales with his approach, Carter knew
it was time for the pair to co-author a book. The authors are quick to mention,
however, that Network Marketing For Facebook is not valuable to only the
network marketing industry. "We were not surprised to hear that sales
professionals and entrepreneurs love the book too," says Carter.
"These techniques will work for your business if your personal brand is
part of the sales process."
Why Facebook you may ask? "Wouldn't it make sense to
join the community with the most people?" says Lupkin. "Facebook has
more than one billion users and is five times more popular than the next most
popular social network."
Here's just a taste of what you'll find inside the cover of
Network Marketing For Facebook.
1. Create an appealing Facebook profile.
When someone knows, likes and trusts you, they're more
willing to hear about your business. Your profile gives you this opportunity
when you use your profile picture; cover image, and "about" section
properly.
Choose a professional profile picture. Use your cover image
to give people a snapshot of your personality. A complete "about"
section makes you more credible and rounds out your personality.
2. Post publicly on Facebook.
Your goal is to let your friends know what you do for a
living and how you can help them. For example, if you're a realtor:
Hey everybody! As you may know, I love helping people find
their dream home. If you know anyone that needs assistance, please message me.
If you're an insurance rep:
Hey there! As you may know, I love helping families be protected
from unforeseen tragedies. If you know anyone that needs life insurance, please
message me.
3. Use Facebook Messenger.
It is like email, but better. If you've previously conversed
with a prospect and you're getting ready to talk to them again, you can quickly
review all your previous talks in one place.
If you haven't spoken to a friend in a while, make sure to
re-establish the relationship first. You don't want them to feel like you are
only reaching out for business. You can say, "Hey! We haven't spoken in a
while. How have you been?" Only chat about your products if they ask what
you do.
4. Send messages based on past conversations and what you
know about a friend.
A realtor example:
Hey Tom! I know you love houses with a view, and I seem to
remember you were looking for a house. Well, check out this amazing lake view
property! Do you want to come see it with me?
An insurance rep:
Hey Alicia! I know we're both family people, and it's been
awesome to see yours grow up on Facebook. I was super glad to find out about
this new life insurance option our company just created. It provides for
families like no other policy I've seen. Do you want to hear more about it?
5. Keep the conversation going.
It's exciting to have someone respond to your messages!
Thank them for the response, give them additional information: pictures, videos
and details of your offering, and then let them know what is the next step.
If you don't hear back, send them a message once a week
asking if they wanted to take the next step. Be patient. Not everyone checks
Facebook daily.
6. Stay in touch.
It's only a matter of time until friends want your product.
Stay in touch on Facebook by posting quality content and interacting with your
friends' posts. Posting quality content is a balance between business and
personal: Too much of either can result in failure. Be personal 80% of the
time. People do business with those they have the best relationship with; so
post about what's on your mind. Post about business the other 20%.
The more you interact with your friend's posts, the more
your business posts appear in their newsfeed. Your friends will also see you as
a true friend, not someone just trying to sell them products. When you comment
on a friend's post, write from the heart. Treat it the same as when you talk
face to face.
7. Grow your friends to grow your income.
With over a billion users, Facebook offers an unlimited
amount of people to talk to if you take the time to build relationships.
Facebook's Graph Search solves the new prospect obstacle by opening up their
entire database to you. All you need to do is take the time to reach out and
build relationships.
8. Create a group for support and inspiring sales teams.
Whether you're a manager motivating a team, or have a group
of industry peers who want to support each other, Facebook Groups are the
answer. You can move mountains when you belong to a group of passionate people
working toward the same goals, supporting each other every day.
Once you start your group, post at least a few times a week.
It could be a question, words of motivation, pictures, or videos. Always like
and comment on what others are posting as well. Groups are like live events
happening 24 hours a day. When run correctly, it will become the cornerstone of
your success.
9. Remember, Facebook is part of the strategy, not the whole
strategy.
Facebook connects you to new people and helps you develop
relationships. However, you still need to talk with people face to face, over
the phone, and at events. They also need to experience a "taste" of
your offering.
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