A retail point of sale (POS) system is one of the most
crucial investments small and medium-sized businesses can make.
Unlike old cash registers, POS systems streamline business
processes, control cash flow, and keep inventory. They also provide important
data you can use to improve your return on investment and enhance the customer
experience. Essentially, they are key to the modern retail business success.
Most are easy to use, portable, extremely fast, and very useful. However, due
to the variety in the market, choosing the right POS system can prove to be a
challenging process. Here are some key tips on how to choose a retail POS.
Understand the Needs of Your Business
Most POS systems can easily track and keep the ongoing
activities in inventory and sales of your retail store, but modern systems have
more to offer your business. It is therefore very important to understand the
needs of your business, whether that be inventory or employee management needs
or accounting software integration.
Performance Quality
Quality is an essential factor to consider when it comes to
choosing the right retail POS system for your business. Any high quality POS
system is designed for continuous use for any small, medium, and large business
environment. Some POS software may be less expensive, but ultimately won’t have
the robust capabilities you are looking for. If difficulties with navigating
your system become a problem to extend that you are losing sales, that is a
major red flag. Nothing — not even a little extra cash in your pocket — is
worth losing out on sales.
customer-paying-with-apple-pay-retail-store_essential-tips-choosing-pos
Flexibility
A POS system should be advanced and flexible enough to
support leading software applications. However, as stated earlier, you must
first consider the specific needs of your business and invest in a system that
meets them. Besides choosing a POS system that supports the latest integrations
and payment methods, you must consider customer relationship management,
rewards programs, and security. It is true that every business is unique, but
your business should still take various functionalities into consideration.
Obtain Product References
Don’t go ahead with the purchase until you get at least
three references. Requesting references will give you an opportunity to visit a
retail store and see the POS system in action. Make sure that these businesses
are using a similar version of the software you are evaluating. Ask them how
the system works and whether they included the capabilities explained on the
POS provider’s website.
Support
You will definitely lose money any time your POS system is
down, so it is an absolute must to choose a system that provides real-time
technical support. Although most POS support systems require business owners to
leave a message and wait for a response, a premier POS system will provide
immediate support 24/7.
ShopKeep terminal sitting on counter at small retail
business
Weigh Functionality Against Ease of Use
Generally speaking, the more complicated your orders, the
more POS system features you will need. Managing your retail business should be
painless and straightforward. However, consider the time required to train
employees to be up to speed with the new system. Training both managers and
cashiers should take minimal time.
Research Pricing
Depending on the capabilities you need and the size of your
retail business, the cost of POS systems differ. Be sure to go with a POS
provider that offers clear, competitive pricing, including customized rates for
your business. Beware of POS vendors that may mask subscription costs by
forcing you to use a certain credit card processor. A quality POS provider will
offer you the option to choose your own processor or use theirs if you choose.
Make sure to read the fine print and focus on providers with the most
transparent pricing.
Forgo the One-Size-Fits-All POS
There is not a single POS system that fits perfectly for any
type of retail business. The retail industry is a diverse market with unique
needs. So, find a POS system specific to your business industry, or at least
offers the functionalities for a variety of verticals. The unique features it
provides should automate the distinct needs of your retail business. This will
provide you with a better return on investment as compared to choosing a
one-size-fits-all POS systems.
SEE ALSO: Choosing the Right POS System
Try Before You Buy
Before you buy any POS system, please make sure it is easy
to use, has the right functionality, meets your business needs, and has the
right security standards. Try to use the free trial version of the POS system
in question yourself. Most importantly, make sure the basic functionalities are
straightforward — no need to train your employees for days.
Get Employee Input
The worst mistake retail business owners do is setting up
their POS system without involving employees. There is nothing as bad as making
your customer wait, while your employee is making a mess. Let your employees
become familiar with your new POS system before using it with customers. Even
if you picked an easy-to-use software, you will still have trouble if your
employees are not involved.
Ideally, buying a POS system is an investment that can
significant impact the success and efficiency of your retail business. However,
there are many options on the market for POS systems, making it a confusing
process. Don’t waste money and time on retail POS systems that won’t help your
business.
No comments:
Post a Comment