New York City-based startup Uru is working on a new way for video publishers to make money. Imagine watching a normal-looking online video — except that on some of the surfaces (say, on the cabinet behind the stars of a cooking video), you’ll see logos or other art promoting a sponsor. Okay, that might actually sound a bit annoying, but Uru co-founder and CEO Bill Marino argued… Read More
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Friday, 30 December 2016
Uru finds the best places to introduce ads in online videos
New York City-based startup Uru is working on a new way for video publishers to make money. Imagine watching a normal-looking online video — except that on some of the surfaces (say, on the cabinet behind the stars of a cooking video), you’ll see logos or other art promoting a sponsor. Okay, that might actually sound a bit annoying, but Uru co-founder and CEO Bill Marino argued… Read More
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