InVision deepens integrations with Atlassian

InVision today announced a newly expanded integration and strategic partnership with Atlassian that will let users of Confluence, Trello and Jira see and share InVision prototypes from within those programs.

Atlassian’s product suite is built around making product teams faster and more efficient. These tools streamline and organize communication so developers and designers can focus on getting the job done. Meanwhile, InVision’s collaboration platform has caught on to the idea that design is now a team sport, letting designers, engineers, executives and other shareholders be involved in the design process right from the get-go.

Specifically, the expanded integration allows designers to share InVision Studio designs and prototypes right within Jira, Trello and Confluence. InVision Studio was unveiled late last year, offering designers an alternative to Sketch and Adobe.

Given the way design and development teams use both product suites, it only makes sense to let these product suites communicate with one another.

As part of the partnership, Atlassian has also made a strategic financial investment in InVision, though the companies declined to share the amount.

Here’s what InVision CEO Clark Valberg had to say about it in a prepared statement:

In today’s digital world creating delightful, highly effective customer experiences has become a central business imperative for every company in the world. InVision and Atlassian represent the essential platforms for organizations looking to unleash the potential of their design and development teams. We’re looking forward to all the opportunities to deepen our relationship on both a product and strategic basis, and build toward a more cohesive digital product operating system that enables every organization to build better products, faster.

InVision has been working to position itself as the Salesforce of the design world. Alongside InVision and InVision Studio, the company has also built out an asset and app store, as well as launched a small fund to invest in design startups. In short, InVision wants the design ecosystem to revolve around it.

Considering that InVision has raised more than $200 million, and serves 4 million users, including 80 percent of the Fortune 500, it would seem that the strategy is paying off.