Are you looking for creative ways to sell your products and services? If so, you may want to consider using the Instagram app. Instagram is a social media platform that allows users to share photos and videos with their followers.
In recent years, it has become a popular way to promote businesses and sell items with Instagram Shopping. In this article, we’ll discuss how to sell on Instagram. Let’s dive in!
Why Should You Start Selling on Instagram?
There are many reasons to begin selling on Instagram. Let’s take a look at five reasons Instagram users should use the platform to sell products…
- Instagram is a Popular Social Media Platform. With over 1 billion monthly active users, Instagram is one of the most popular social media platforms. This gives businesses a large audience to reach with their products and services.
- Instagram is Visual. Instagram is a highly visual platform, which makes it ideal for businesses that sell products that are visually appealing.
- Instagram Shopping is Easy to Use. The Instagram Shopping feature makes it easy for businesses to sell products directly on the platform. Simply tag products in your posts and stories, and followers can view product details and purchase items without leaving Instagram.
- You Can Reach a Global Audience. Instagram is a global platform, which means businesses can reach buyers from all over the world.
- Instagram Offers Insights. Instagram provides businesses with valuable insights into their audience and the performance of their posts. This information can help businesses adjust their strategies to better reach their target market.
How to Sell on Instagram
Let’s take a look at how to begin selling your products on Instagram. Once you do, you’ll begin seeing a shopping bag icon on your photos.
1. Create an Instagram Account
If you don’t already have an Instagram account, you’ll need to create one. To do so, download the app from the App Store or Google Play and create an account.
You’ll want to connect it to your Facebook page if you have one. Connecting to your Facebook Business page will make it easier to share your content and reach a wider audience.
2. Choose a Niche
When creating your account, you’ll want to choose a niche. This will help you focus your content and reach a specific audience.
For example, if you sell women’s clothing, your niche could be fashion-conscious women.
3. Build a Following
Once you’ve created your account, it’s time to start building a following. To do so, post engaging content that appeals to your target audience.
Use hashtags, post regularly, and interact with other users to get started.
4. Upgrade to an Instagram Business Profile
If you plan on selling products on Instagram, you’ll need to upgrade to an Instagram business account. To do so, go to your profile settings and select “Switch to Business Profile.”
From there, you’ll be able to add information about your business, such as your business name, contact information, and website.
5. Set Up Instagram Shopping
If you want to sell products on Instagram, you’ll need to set up an Instagram Shopping account. To do this, go to your settings and select “Shopping.” Then, follow the prompts to connect your account to an Instagram shop online store.
Once you do this, you’ll be able to tag products in your posts and stories.
6. Publish Shoppable Posts to Your Instagram Feed
Next, you’ll want to publish shoppable Instagram posts to your feed and stories. With Instagram stories, you can tag products in your shoppable posts so that users can easily click through and buy them.
To do this, just type “@” followed by the product’s name. When someone clicks on the product, they’ll be taken to a page where they can learn more about it and buy it.
Top Tips for Selling on Instagram
Being able to sell on Instagram is a great opportunity for businesses, but it’s important to keep a few things in mind. Here are some top tips for selling on Instagram:
Instagram ads
Using Instagram ads is a great way to promote your products and reach a wider audience. When creating an ad, be sure to include high-quality images and compelling copy. You’ll also want to target your ad so that it reaches the right people.
User-generated content
Another great way to promote your products is to use user-generated content. This is content that’s created by your customers and posted to social media.
To encourage people to post about your products, you can offer discounts or run contests.
High-quality images
When selling on Instagram, it’s important to use high-quality images. This will help your products stand out and give potential customers a better idea of what they’re looking for.
Compelling copy
In addition to using high-quality images, you’ll also want to use compelling copy. This means writing descriptions that are clear and concise. You should also use hashtags and calls to action to further engage potential customers.
Regular posts
Finally, you’ll want to make sure you’re posting regularly. This will help you keep your account active and ensure that people are seeing your content.
Can You Sell Directly on Instagram?
Yes, you can sell directly on Instagram. To do so, you’ll need to set up an Instagram Shopping account and publish shoppable posts to your feed and stories. Once you do this, people will be able to click on the products they’re interested in and buy them directly from your Instagram page.
How Much Does It Cost to Sell on Instagram?
There is no cost to sell on Instagram. You’ll need to upgrade to an Instagram Business account, which is also free. However, Instagram does charge a 5% selling fee per shipment. If a shipment is $8 or less, you’ll be charged a flat fee of only 40 cents.
Do You Need a Business License to Sell on Instagram?
If you plan on selling products on Instagram, you’ll need to obtain a business license. This will vary depending on your location and the type of product you’re selling. To get a business license, you’ll need to contact your local government office.
Image: Depositphotos
This article, "How to Sell on Instagram" was first published on Small Business Trends
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