Saturday, 30 September 2017

The Leadership Lesson I Learned Waiting for My Flight to Crash Land

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(This post originally appeared on Entrepreneur)

What could the guy next to me possibly be thinking? We were both on the same American Airlines flight. And it was doomed.

The flight, which took off on a grey afternoon from Buffalo, New York, was headed to Philadelphia. It was just a short flight and for the most part conditions were fine. I was in Buffalo for a business trip and looking forward to getting home. The plane was one of those smaller regional jets typical for routes like this.

The guy next to me was an American Airlines pilot – but relax, we weren’t sitting in the cockpit. It was one of those times when pilots take empty seats to “jump” from one city to another in order to make their next assigned flight. He sat next to me a few minutes before the door closed and, after a quick greeting, he tipped his cap over his eyes and settled in for an off-duty snooze.

We took off.

You know when your plane takes off and you feel it go up and up and then you hear the little “bong” which indicates you’re over 10,000 feet and then the flight attendant comes on to welcome you, remind you of the rules and tell you how to use the in-flight internet? Unfortunately, none of that happened. Within a few minutes of takeoff, I noticed something odd. The plane wasn’t gaining altitude. It kind of hung around a few thousand feet off the ground. For a while.

My curiosity didn’t last long. The pilot came on the intercom. “Ladies and gentlemen,” he said in an even voice. “As you’ve probably noticed we haven’t reached out cruising altitude. That’s because we’re having a problem with the landing gear.”

Uh. Oh.

“The landing gear,” he continued. “Well…it hasn’t come up all the way. We think it’s stuck but we can’t be entirely sure. So we’re going to fly around for about 45 minutes so that we can…” (and this is the part no one wanted to hear) “…burn off some fuel before we go back to Buffalo and…” (he actually said this) “…attempt to land.”

Interestingly, my fellow passengers seemed to take this horrific information in stride although there was an obviously strained silence throughout the cabin during those 45 minutes. But what really caught my attention was the guy sitting next to me — the jump pilot. He just kept napping. He showed absolutely no reaction whatsoever. And trust me — I wasn’t the only one watching the guy. Every set of eyes was on him. I’m assuming if he so much as frowned — let alone reach for a parachute — all hell would break loose. But no, he just kept quietly snoozing away.

As you’ve probably figured out by now, everything turned out fine. The plane landed without incident, albeit amidst a cluster of fire trucks and ambulances with their lights flashing on the runway. As we taxied back to the gate, the jump pilot next to me stirred and tapped me on the shoulder. Showing me his phone he said “Hey, just wanted you to know that I got a message from the airline that this flight will be delayed two hours.”

“Are you kidding?” I asked him. “That’s what you’re concerned about? We almost died! Were you even aware of what was going on here?”

He paused for a moment. And then he said this: “Sure, I was aware the whole time. And I guess I can tell you now: I was shitting myself.”

I had no answer to that. But after a minute or two of silence he turned back to me. “But one thing I’ve learned in this job,” he said with a wink. “You never let the people who are watching you see you sweat.”

I hope to never have to have that kind of situation again. But, as someone who runs a company and employs people who are constantly watching me, I took the American Airlines pilot’s advice to heart. I know that other difficult challenges still lay ahead for my business. But whatever those challenges are, I intend to behave like that pilot. My rule is that I will never let my people see me sweat either.




Pair of Upcoming Webinars Can Help Your Business with Financing, Budgeting


Small businesses looking for financing have way more options today than they would have in the past. But all those extra choices can lead to confusion for small business owners.

If you’re trying to sort through the range of financing options available to small businesses, an upcoming webinar might be able to help. The webinar, Understanding Alternative Financing Options for Business Owners, is scheduled for October 5 and registration is currently open.

And that’s not all! Another webinar aimed at helping small businesses with budgeting is scheduled for the same day.

You can learn about both upcoming webinars and more by checking out the Featured Events section and list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Webinar: Understanding Alternative Financing Options for Business OwnersWebinar: Understanding Alternative Financing Options for Business Owners
October 05, 2017, Online

Take the confusion out of choosing the best financing for your business. Join us for this webinar to gain a better understanding of the alternative lending landscape. Register today!


WEBINAR: Dimes to Dollars: Use Apps, Conserve Energy and Recycle to Control Your BudgetWEBINAR: Dimes to Dollars: Use Apps, Conserve Energy and Recycle to Control Your Budget
October 05, 2017, Online

Learn the techniques small businesses are using to gain control of their budgets. Hear from experts, including small business experts Anita Campbell, Ivana Taylor and Michael Cammon, Director, Digital Marketing & Development at Constellation, an energy supplier, for practical ideas to implement in minutes, including how to save money through light bulbs, how to win the thermostat wars in your office, how to switch energy providers to lower energy rates, recycling to save money (as well as helping the environment), how to get an energy audit done – and how it can help, smart building” apps for you and your team to manage costs, how landscaping, caulk and window coverings can save big and energy tax breaks available. REGISTER TODAY!


ONTRApaloozaONTRApalooza
October 04, 2017, Santa Barbara, Calif.

ONTRApalooza is a three-day conference for entrepreneurs, marketers and business leaders packed to the brim with hands-on workshops, in-depth software sessions, and inspiring keynotes from leading experts. Join in on Oct. 4 – 6, 2017 to learn the strategies that are getting results now. Leave prepared to make a bigger impact.


Rule Breaker Awards Ceremony Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.


NextConNextCon
October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

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This article, "Pair of Upcoming Webinars Can Help Your Business with Financing, Budgeting" was first published on Small Business Trends



They wanted to raise awareness, so they stuffed a cow and hung it in their restaurant.

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(This post originally appeared on The Washington Post)

This is not a stunt. It’s an ethical act to raise awareness about dairy production. That’s what the owners of Etica, an Adelaide, Australia pizza restaurant, say. But some in the town, according to Adelaide Now, are calling it obscene, shocking and “utterly disgusting.”

The stuffed, eight-year-old body of the long-deceased black-and-white Friesian-Hereford cross (that’s a cow to you and me)–once named Schvitzy–prominently hangs by its rear hoofs from the ceiling of the restaurant’s very visible glass atrium. As you can imagine, it has been creating quite a disturbing picture not just for the pizzeria’s diners but for anyone walking or driving by who happen to look inside its huge windows. The owners, Federico and Melissa Pisanelli, insist that Schvitzy “was slaughtered at her owners’ farm and her meat was ‘entirely consumed’ before her skin was stuffed.”

“The installation has a mission,” they wrote on their company’s Facebook page. “It aims to draw a connection to the true consequence of consuming dairy. We do not aim to influence on whether one should consume dairy, but rather, we urge our consumers to understand the origin of their food in order to make a conscious decision on whether to eat it.”

Whatever the intention, the response has been swift and vitriolic. People have called the owners sensationalistic. News of the cow’s display has drawn reactions from all over the world, with one woman posting a change.org petition asking the owners to remove Schvitzy from the ceiling. The petition has attracted more than 4,000 signers so far.

The Pisanellis don’t seem concern their display might be a turnoff. Their aim is to better educate their customers’ “programmed perceptions” about where their food comes from.

“Etica believes it is much more powerful to make an informed choice rather than adopt an ideology that one does not completely understand,” they wrote.




Update Your Online Marketing Strategy with These 10 Tips


You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online marketing from members of the online small business community.

Make Your Content More Relevant in Search

In order for your content marketing to be effective, people need to easily be able to find it. And search engines are a big part of that. To learn how to make your content more relevant in search, check out this Content Marketing Institute post by Marcia Riefer Johnston.

Avoid These Common AdWords Mistakes

AdWords has been a major tool for online marketers for years. But in that time, many have made costly mistakes that have lessened the effectiveness of their ads. See some of those common mistakes so you can avoid them in your own efforts in this Search Engine Journal post by Susan Wenograd.

Create Processes for Regular Web Maintenance

Once you’ve created a great website for your business, the work isn’t over. You have to perform regular web maintenance. And creating processes can help with that. Benjamin Brandall provides a helpful checklist for doing so in this Process Street post.

Make Your Business Happy with These Landing Page Benefits

Think you don’t need to use landing pages as part of your online marketing strategy? Think again! In this post, Mike Allton of the Social Media Hat shares why you’re wrong to believe landing pages are unimportant. BizSugar members also shared thoughts on the post here.

Learn the Art and Science of Retargeting

Retargeting gives businesses a unique opportunity to procure more repeat shoppers online. But there’s a lot that goes into this process. Learn the art and science of retargeting in this Target Marketing post by Patrick Kuehn and Daniel Ripes.

Implement These Marketing Automation Workflows

Online marketing can be a time consuming undertaking. But you can save time and increase effectiveness by automating certain processes. In this SUCCESS Agency post, Mary Blackiston suggests seven marketing automation workflows that you should implement in order to save time.

Use These Affiliate Marketing Strategies for Success During the Holidays

The holidays are quickly approaching, providing opportunities to boost sales with unique holiday promotions. And affiliate marketing can be a huge part of your strategy. In this Marketing Land post, Adam Weiss offers some affiliate marketing strategies you can use for success during the holidays.

Boost Retention Rates with These Customer Support Hacks

Online marketing isn’t just about gaining new customers. You also need strategies for retaining current ones. The customer support hacks listed in this Post Funnel article by Sam Hurley can help in that area. And you can also see commentary on the post over on BizSugar.

Avoid These Common Blogging Mistakes

Blogging has been a popular way for businesses to promote their offerings and earn extra income for years now. But some are still just getting started with blogging, meaning they could be more prone to mistakes. To learn more about some of the common mistakes to avoid, read this Basic Blog Tips post by Erik Emanuelli.

Maximize Your Email Marketing Strategy with These Platforms

Through all of the changes to online marketing tools and platforms, email remains a powerful way to communicate with customers and potential customers. If you’re looking to maximize your email marketing strategy, this SMB CEO post by Megan Totka may be able to provide some useful insights.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Online Marketing Strategy via Shutterstock

This article, "Update Your Online Marketing Strategy with These 10 Tips" was first published on Small Business Trends



25 Examples of Halloween Displays to Inspire Your Retail Store

25 Examples of Halloween Retail Displays to Inspire You - Halloween Retail Displays - Halloween Retail Ideas - Halloween Display Ideas

Americans are expected to spend more than $9 billion on Halloween purchases this year. So if you don’t have some kind of Halloween display ideas, you might want to put your thinking cap on. Here’s some inspiration to help you come up with a Halloween retail display to boost sales for your small business this fall.

Halloween Retail Displays to Inspire You

Graveyard Candy Display

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Candy is a product you’d naturally want to showcase for Halloween. Dylan’s Candy Bar in New York took a unique and colorful approach by arranging candy to look like tombstones.

Halloween Display Ideas for the Classic Cake Shop

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This cake shop in Cyprus took a pretty classic approach, simply arranging some festive treats along a table and a simple message stated with window decals.

Cute Sweet Shop Display

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This window display at Waseda Doori in Japan features a lot of the shop’s normal products and then simply integrates some little pumpkins and other cute decorations.

Orange Decor Display

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For a stylish look, decor boutique Willow and Stone in England created a display that includes products and decorative elements that fit into just one color category — orange for the Halloween season.

White Pumpkin Home Decor Vignette

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Orange and black don’t necessarily go with the style of every business. For FOUND by domestic bliss, a vintage and decor shop in Arizona, the off white palette of this display is more consistent. But the store still integrated pumpkins and fall elements into the design.

Apothecary Decor Window Display

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Scout in Michigan also created a subtle Halloween display showing off some home decor items that look like they might belong in an apothecary or be used for casting spells or making spooky potions.

Skeleton Kitchen Antiques Setup

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Country Meadows, an antique shop in Illinois, took a quirky approach to showing off some of its items by creating a classic kitchen display and then adding some skeletons and halloween decor.

Edgar Allen Poe Book Display

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This photo is from a library display at a school in Kansas. But something similar that features Poe or other authors that specialize in spooky fiction could work at a bookstore or similar business.

Makeshift Costume Display

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An American Apparel store in California created this display showing how some of its items could be used for various superhero costumes.

Witch Outfit Fashion Showcase

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At Whimsy, a retail fashion boutique in Illinois, the Halloween display ideas featured a mannequin with a gray and black outfit, A broom and witch’s hat are other clever Halloween retail ideas.

Bridal Pumpkin Head Display

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At Alexandra’s Bridal Boutique in Massachusetts, the store created window displays featuring its dresses on mannequins with pumpkin heads, along with some spooky lighting.

Kids’ Clothing Pumpkin Display

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To show off its line of fall kids’ clothes, Ralph Lauren in New York created a window display featuring a large jack-o-lantern and some smaller fall elements alongside mannequins featuring fall outfits.

Skeleton Mannequin Window

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Another way of displaying clothing in a spooky way, this retail boutique in New York used skeletons instead of mannequins.

Eyewear Mummy Mannequin

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You can also use spooky mannequins like mummies to show off smaller accessories like eyewear, as Luxury Eyesight in Illinois did with this display.

Skull Window Display

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Or if you’re more interested in getting attention than showing off your products, you could do something like this Marc Jacobs window in New York that just features stacks of fake skulls and bones.

Jack-o-lantern Retail Window

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Halloween retail ideas can be found all over the world At Mono, a retail shop in Japan, the window features a cutout of a jack-o-lantern so you can see pumpkins and mannequins decked out with the store’s accessories through the cutouts.

Broom Hardware Store Display

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You might think that there’s not a lot of opportunity to create fun halloween displays featuring hardware store products. But Cole Hardware in California proves that sentiment wrong with this spooky broom window display.

Stylish Bat Window Display

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This window at Grasse, a retail shop in Norway, features a white and gold color palette with a set of paper bats in the background to add a festive touch.

Classic Character Gift Shop Display

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This window at a gift shop in Walt Disney World features some simple Halloween decor and then some festive products displayed around classic characters Mickey and Minnie.

Eclectic and Magical Gift Shop

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Roger’s Gardens in California hosts a series of pop-up boutiques each fall. This year, its focus is on shops with a magical feel, including this eclectic “Owl Post” shop that mixes Halloween items with references to popular magical tales.

Giant Witch Feet Outdoor Display

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Harrods in London created a large outdoor display a few years ago featuring the witch’s feet from the Wizard of Oz. It might not be a Halloween movie exactly. But it was certainly an attention grabbing display.

Colorful Halloween Display Ideas for Your Sporting Goods Store

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Chums, a sporting goods store in Japan, kept its window display fun and colorful, but added a spooky element with a masked mannequin and some pumpkins for Halloween.

Plush Animal Hospital Window

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This animal hospital also got into the Halloween spirit with a window display featuring plush dogs with costumes and pumpkins.

Giant Scream Soda Display

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Grocery or convenience stores, there are plenty of Halloween images you can conjure up by arranging boxes of soda or other beverages, like this one showing ghostface from Scream.

Carved Pumpkin Display

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Your Studio is a service based business that provides branding and design services, so it doesn’t really have products to showcase in a window display. To show some Halloween spirit, the business chose a theme for some carved pumpkins and created a window display around those instead.

For more Halloween marketing ideas please read:

Halloween Photo via Shutterstock

This article, "25 Examples of Halloween Displays to Inspire Your Retail Store" was first published on Small Business Trends