According to the National Federation of Independent Business (NFIB) the Small Business Optimism Index revealed a continued decline, registering at 89.4 in February and marking its 26th consecutive month below the 50-year average of 98. This downturn reflects the persistent challenges small businesses face, with inflation now topping the list of concerns for 23% of small business owners, overtaking labor quality as the principal issue.
The NFIB’s findings underscore the complex environment in which small businesses operate, as they navigate the compounded pressures of elevated costs due to persistent inflation and interest rates. Although the report notes some easing in inflationary pressures since their peak in 2021, small businesses are still grappling with the financial strains these factors impose. The labor market presents a silver lining, with slight improvements making it easier for small business owners to attract and retain employees.
Key insights from the report indicate a shift in the challenges small business owners prioritize. The concern over labor quality has seen a significant decrease, falling five points to 16%, the lowest since April 2020. Conversely, there’s a modest uptick in optimism regarding real sales expectations, even though a net negative 10% of owners anticipate higher real sales, marking a seasonally adjusted improvement.
The hiring landscape reflects a cautious approach among small business owners, with the report highlighting a slowdown in plans to fill open positions. This cautiousness is mirrored in capital expenditure trends, with fewer businesses reporting investments in new equipment, vehicles, or facility improvements. The dip in capital outlays signals a wary stance toward future financial commitments amidst uncertain economic conditions.
Inflation remains a dominant concern, with a noticeable impact on pricing strategies. The net percent of owners raising average selling prices has dipped to 21% (seasonally adjusted), the lowest since January 2021. This trend indicates a cautious approach to price adjustments despite the ongoing challenges posed by inflation.
The report also sheds light on sector-specific insights, revealing that shortages are most acute in transportation, services, construction, and manufacturing. These shortages, varying by sector, underscore the diverse challenges businesses face in maintaining operations and meeting demand.
Labor issues continue to be a significant concern, with labor costs and labor quality both highlighted as critical problems. The adjustment in compensation strategies reflects the broader economic uncertainties, with a noted decrease in plans to raise compensation.
Profitability trends reveal a challenging scenario, with a net negative 31% of owners reporting positive profit trends, influenced by factors like weaker sales, the rise in material costs, and seasonal changes. These profit pressures highlight the need for strategic adjustments to navigate the current economic landscape.
The report concludes with insights into borrowing needs and credit access, indicating a stable but cautious credit environment for small businesses.
For small business owners, the NFIB’s report serves as a crucial barometer of the economic conditions affecting their operations. It provides valuable insights into the broader challenges faced by the small business community, emphasizing the importance of adaptability and strategic planning in overcoming these hurdles. The continued optimism downturn underscores the need for small businesses to remain vigilant and proactive in addressing inflationary pressures, labor market changes, and the evolving demands of the competitive landscape.
There are tons of ways to market a business online, from blogging and SEO to social platforms. But there are also many offline strategies that can be effective. Check out tips from members of the online small business community for leveraging both online and offline marketing below.
Leverage Your Local Community for Business Success
Whether you run a local business or operate mainly online, your local community likely provides many resources that can help your venture succeed. If you’re not already taking advantage of these options, learn how to do so in this onSMB post by Ivan Widjaya.
Learn How to Become an Influencer
Influencer marketing has introduced many opportunities for both individuals and businesses. If you’re interested in becoming an influencer or adding a new revenue stream for your business, check out this guide from Lyn Wildwood of Blogging Wizard. Then, head over to the BizSugar community to see what members are saying.
Write a Strong Mission Statement
Whether you’re just starting a business or choosing a new direction for an existing venture, a strong mission statement is a must. So, how can you craft this type of message? Ross Kimbarovsky goes over the basics in this Crowdspring post.
Publish Blog Posts with Peace of Mind
Blogging has long been an effective strategy for communicating with customers online. But a lot goes into publishing new posts. In this post, Dan Swords shares a checklist for publishing posts that bloggers may find helpful.
Boost Lead Conversions with This Funnel Strategy
Once you gather leads on your website or other online platforms, a funnel system can help you guide them through the buying process. If you don’t already have this type of process in place, read this Social Media Examiner post by Michael Stelzner to learn how to implement one.
Consider an SEO Consultant
SEO is a powerful strategy for growing a business online. But some companies don’t have the time and resources to dedicate to this tactic. Luckily, there are outside consultants who can help. Learn more about SEO consultants and what they offer in this post by Neil Patel.
Make AI-Generated Content Sound More Human
AI-generated content is changing the way many businesses do their marketing. However, these tools don’t always create content that sounds like it was written by an actual person. To make your content sound more human, look at the tips in this Search Engine Land post by James Allen.
Skyrocket Your Brand’s Online Presence on Instagram
A strong online presence is a must for every business. And Instagram is a powerful tool for spreading the word about your company’s offerings. If you’re wondering how to make the most of the platform, read this Mostly Blogging post by Janice Wald for tips.
Get More Views on Your Pinterest Content
Pinterest can be an incredible tool for sharing your business’s content. But how can you increase views on each pin? Lisa Sicard shares an in-depth guide for creating successful pins in this Inspire to Thrive post.
Learn How to Write Success Stories
Success stories can serve as case studies or testimonials that showcase your company’s offerings. If you’re thinking of adding these messages to your marketing materials, learn how to craft success stories using the tips in this DZ Insights post by Megha Khandelwal.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.
The COVID-19 pandemic presented immense challenges for small businesses. So, it’s unsurprising that many small business grant programs launched during this time. But as many businesses continue to struggle, several programs are still offering funds. Read about several pandemic-era programs that are still assisting small businesses in the list below.
Main Street America Backing Small Businesses Grant
Main Street America and American Express are teaming up to offer another round of small business grants through the Backing Small Business Program. The program was originally launched in 2021 to help economically disadvantaged businesses struggling due to the COVID-19 pandemic. Since then, the program has awarded about $4 million to businesses across the country. This year, eligible companies can apply for $10,000 grants to projects that will positively impact their businesses and communities. A total of 500 businesses will receive $10,000 grants. And 25 of those recipients will be awarded $30,000 Enhancement Grants as well. The final day to apply is April 7.
Denver Mobility Incentive Program
Denver, Colorado, is launching a $5 million grant program, supporting small businesses that want to invest in green transportation options. The Denver Mobility Incentive Program is an extension of a recent pilot program to encourage small businesses to purchase electric vehicles, e-bikes, charging stations, and other sustainable options. Through this funding round, the city is offering up to $100,000 per applicant. The application portal is now available on the city’s website. Applications will be processed on a rolling basis. To start, the city is prioritizing applications from nonprofits, but businesses are welcome to apply as well.
Evanston Small Business Recovery Program
Evanston, Illinois, is currently running four grant programs to support small businesses. The Small Business Recovery Program includes $250,000 in American Rescue Plan Act funds. Eligible small businesses can apply for grants of up to $25,000 to help with costs related to recovering from the effects of the COVID-19 pandemic. The three other programs include funding for environmentally friendly upgrades, startup costs and growth projects for new businesses, and commercial storefront renovations. The city is accepting applications for the Small Business Recovery Program until June 30.
Scioto County Small Business Grants
Scioto County, Ohio, is offering grants to support small businesses throughout the area. Eligible businesses can use funds for various purposes, from new equipment purchases to building projects. Grants just cannot be used to cover wages or benefits. Businesses can also apply for various amounts, up to $50,000. There is no minimum amount. But the county is specifically looking to support businesses that are looking to create sustainable jobs in the community.
NYC Small Business Resource Network Wells Fargo Grant
The NYC Small Business Resource Network recently received a $500,000 grant from Wells Fargo to help small businesses improve their digital presence. Specifically, funds will go toward expanding the network’s Open + Online initiative, which is a free resource available to businesses throughout the city, with an emphasis on helping minority and women-owned businesses. This new funding will help 500 small businesses gain access to this resource. The NYC Small Business Resource Network was originally launched during the pandemic to provide personalized guidance and support to the city’s small businesses. Since then, the network has reached nearly 50,000 businesses, providing direct support to more than 13,000.
New York City Small Business Services Grant Program
New York City Small Business Services is helping small business owners still struggling from the effects of the pandemic thanks to a new grant initiative. The city allocating hundreds of thousands of dollars to the program, which is designed to help small mom-and-pop shops appeal to local shoppers through upgrades like commercial lighting in shopping areas, music, and landscaping.
Bolstered by support from 16 state and district attorneys general, the Justice Department launched a civil antitrust lawsuit against Apple Inc. The lawsuit accuses the technology behemoth of engaging in monopolistic practices within the smartphone market, an action that purportedly stifles competition and innovation and results in heightened costs for developers, businesses, and consumers alike.
Filed in the U.S. District Court for the District of New Jersey, the complaint centers on allegations that Apple has unlawfully maintained its monopoly over the smartphone sphere. According to the Department of Justice, Apple’s tactics include imposing restrictive contractual conditions on developers and denying them essential access points. These measures are claimed to disadvantage apps, products, and services that could otherwise diminish user dependency on the iPhone, enhance interoperability, and lower consumer and developer costs.
The heart of the lawsuit is the assertion that Apple, through its monopoly, extracts excessive fees from a broad spectrum of contributors to the digital economy, including content creators, artists, publishers, small businesses, and merchants. By exercising its dominant position, Apple is accused of elevating prices for consumers while curtailing choices and stifling competitor innovation.
Attorney General Merrick B. Garland emphasized the consumer harm resulting from such alleged antitrust violations, stating, “Consumers should not have to pay higher prices because companies violate the antitrust laws.” He further articulated the Department’s resolve to challenge Apple’s actions to prevent the entrenchment of its smartphone monopoly, reaffirming the commitment to enforce laws safeguarding consumers from price inflation and restricted options.
Deputy Attorney General Lisa Monaco and Acting Associate Attorney General Benjamin C. Mizer echoed this sentiment, underscoring the principle that no company, regardless of its stature or popularity, is exempt from legal accountability. The Justice Department’s message is clear: anti-competitive practices will be vigorously contested to foster economic justice and promote fair competition.
Assistant Attorney General Jonathan Kanter of the Justice Department’s Antitrust Division detailed the lawsuit’s objectives to counter Apple’s “Whac-A-Mole” tactics, which allegedly include blocking super apps that facilitate platform switching, suppressing mobile cloud streaming services, degrading cross-platform messaging, limiting third-party smartwatch functionality, and hindering the development of cross-platform digital wallets. These actions, according to the complaint, are part of a broader strategy by Apple to maintain its monopoly power while maximizing revenue extraction.
For small business owners, this lawsuit signals a critical juncture in the digital marketplace, with potential ramifications on app development, digital service provision, and consumer engagement strategies. The outcome could reshape the competitive landscape, affecting how small businesses innovate, market, and operate within or alongside the Apple ecosystem. As the legal process unfolds, small business stakeholders are keenly observing, hopeful for changes that might level the playing field, reduce operational costs, and open new avenues for growth and innovation in an increasingly digital economy.
Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With over 67 comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing tips and emerging growth strategies.
The Rising Importance of Mobile Marketing
The ascendancy of mobile marketing is a testament to the ubiquity of mobile devices in our daily lives. With over 5 billion unique mobile phone users worldwide, the integration of mobile apps into marketing strategies has become not just advantageous but essential. Mobile marketing statistics reveal a staggering engagement rate, with users checking their devices 63 times daily on average.
This constant connectivity offers marketers an unprecedented opportunity to reach audiences where they are most attentive. Consequently, a robust mobile marketing strategy is no longer a luxury—it’s a cornerstone of modern business, driving growth and fostering intimate connections with consumers at every swipe, tap, and scroll.
Mobile Device and Mobile Phone Usage and Penetration Rates
5.35 billion people are using the internet in 2024, equating to 66.2 percent of the world’s total population.
Internet users have grown by 1.8 percent over the past year, with 97 million new users coming online for the first time during 2023.
In 2024, an estimated 56% of global internet traffic will originate from mobile devices, while desktops will contribute 39%.
The remaining 5% of global internet traffic in 2024 will be attributed to emerging technologies like smart TVs and IoT devices.
Mobile devices accounted for 49.78% of all web visits, while desktops made up the remaining 50.22%.
Over one year, mobile users’ share increased by 5%.
In 2022, mobile phones generated 60.66% of website traffic, while desktops and tablets were responsible for 39.34%.
55% of page views in 2021 came from mobile phones.
More than half of all video views come from mobile devices.
Phone-based CPCs cost 24% less than desktops while having a 40% higher CTR.
Mobile Marketing Effectiveness
In 2022, mobile advertising spending reached a record of 327.1 billion U.S. dollars worldwide.
This figure marked an increase of 17.2 percent compared to the previous year.
The average American checks their phone 262 times per day.
In 2021, in-app advertising reached a whopping $201 billion.
Consumer Preferences for Mobile Ads on Mobile Phones
Global mobile ad spending reached $362 billion in 2023, an 8% increase over the previous year, driven by revenue from short-form video and video-sharing apps.
Mobile ad spending is projected to hit $402 billion in 2024, an 11% year-over-year increase.
The global revenue of customer experience personalization and optimization software is projected to surpass 9.5 billion U.S. dollars by 2024.
Many companies are already spending more than half of their budgets on personalization efforts today.
90% of leading marketers say personalization significantly contributes to business profitability.
Personalization is appreciated by 69 percent of customers as long as it is based on data they have explicitly shared with a business.
80% of consumers will share personal data in exchange for deals or offers.
Nearly 70% of businesses will increase their SMS marketing budgets in 2024.
Businesses that text customers are 683% more likely to report digital marketing success than businesses that don’t use text messaging.
SMS Marketing Best Practices
The average opt-out rate for businesses is between 1 and 2%.
Businesses say that 11-20% of their revenue can be attributed to SMS marketing.
81% of consumers check their text notifications within just five minutes of receiving a text.
Mobile Advertising Formats and Trends
The global in-app advertising market is forecasted to reach $352.70 billion in 2024.
Digital video advertising was expected to attract $80.1 billion in spending worldwide in 2021, and this expenditure is projected to increase to $120 billion by 2024.
In 2023, digital video ad spending amounted to almost $176.63 billion.
In 2024, predictions are that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos.
Mobile Video Advertising Statistics
In 2024, the global native advertising market is expected to cross $100 billion.
The United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom.
In 2024, predictions are that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos.
Native Ads and In-App Advertising Statistics
By 2025, the global native advertising market is expected to reach $402.33 billion.
Native ads are viewed 53% more frequently than traditional display ads.
Native ads generate an 18% higher lift in purchase intent and a 9% lift in brand affinity responses as compared to banner ads.
The click-through rate (CTR) for native ads is 0.16% on desktop and 0.38% on mobile, which is a significant feat compared to 0.11% for traditional banner ads.
75% of customers trust editorial sites, while only 54% of them trust social media. The audience is more likely to trust the native ads on editorial sites (68%) as compared to social media ads (55%).
The Future of Mobile Marketing
As we gaze into the horizon of mobile marketing, the future seems poised for transformative growth, driven by mobile usage statistics that underscore the centrality of mobile devices in consumer lives. The industry is bracing for a surge in mobile traffic and mobile searches, with predictions that mobile ad spend will skyrocket, eclipsing traditional advertising mediums. Innovations in mobile apps and mobile ads are expected to become more personalized, interactive, and seamlessly integrated into user experiences. The data paints a clear picture: businesses that adapt to these trends, fortifying their mobile marketing strategy with data-driven insights, will not only survive but thrive in the competitive digital ecosystem of tomorrow.
Emerging Mobile Marketing Trends
The landscape of mobile marketing is undergoing significant transformations, driven by the evolving ways in which consumers use their mobile devices. As we delve into this dynamic field, several key trends stand out for their potential to reshape how brands engage with audiences through mobile platforms:
Augmented Reality (AR) Integration: AR technology is becoming increasingly prevalent in mobile marketing, offering interactive and immersive experiences directly from users’ smartphones. This can range from virtual try-ons for products like glasses and makeup to interactive games that bring brand characters to life in the user’s environment.
Artificial Intelligence (AI) Advancements: AI is playing a crucial role in personalizing user experiences on mobile devices. Through machine learning algorithms, mobile apps can deliver personalized content, product recommendations, and even predictive search functionalities, enhancing user engagement and satisfaction.
Location-Based Marketing (LBM): Utilizing GPS and other location-sensing technologies, LBM delivers advertisements and content that are relevant to the user’s current location. This could include special offers from nearby stores, local event promotions, or location-specific app functionalities.
Voice Search Optimization: With the growing use of voice assistants on mobile devices, optimizing for voice search is becoming increasingly important. This involves ensuring that content is easily discoverable and accurately interpreted by voice search algorithms, facilitating a seamless user experience.
Mobile Commerce (M-Commerce) Enhancement: As more consumers turn to their mobile devices for shopping, brands are optimizing their mobile sites and apps for e-commerce. This includes streamlined checkout processes, mobile payment integration, and personalized shopping experiences.
5G Technology Impact: The rollout of 5G is set to significantly boost mobile marketing capabilities by enabling faster load times, higher quality video streaming, and more reliable connections. This can enhance mobile ad delivery and engagement, particularly for data-intensive formats like video and interactive content.
Social Media Shopping Features: Social platforms and influencer marketing agencies are increasingly integrating shopping functionalities, allowing users to make purchases directly through the app. This blurs the lines between social media browsing and online shopping, creating new opportunities for targeted mobile marketing campaigns.
Sustainability and Ethical Marketing: Consumers are becoming more conscious of environmental and ethical issues, leading to a rise in brands emphasizing sustainability in their mobile marketing. This can include promoting eco-friendly products, sustainable practices, or charitable initiatives within mobile content and ads.
These trends highlight the rapid innovation within mobile marketing, underscoring the importance of leveraging new technologies and consumer insights to create engaging, effective, and personalized mobile experiences. As these trends continue to evolve, they will play a pivotal role in shaping the future of mobile marketing, pushing brands to adopt more sophisticated and user-centric strategies.
Trend
Key Features
Benefits
Potential Challenges
Augmented Reality (AR)
Interactive experiences through mobile devices
Highly engaging; enhances product visualization
Requires advanced tech; can be resource-intensive
Artificial Intelligence (AI)
Personalization through learning user behaviors
Increases engagement and user satisfaction
Privacy concerns; complexity of AI systems
Location-Based Marketing (LBM)
Ads/content based on user's geographical location
Highly targeted; contextually relevant
Privacy issues; reliance on location data accuracy
Voice Search Optimization
Optimizing content for voice search algorithms
Facilitates ease of use; enhances accessibility
Adapting content for voice queries can be complex
Mobile Commerce (M-Commerce)
Streamlined mobile shopping experiences
Convenience; increased sales potential
Security concerns; mobile platform optimization
5G Technology
Faster load times and higher quality streaming
Enhanced user experience; improved ad delivery
Infrastructure and coverage limitations
Social Media Shopping Features
Direct shopping options within social media platforms
Innovation in mobile marketing is not just about staying current; it’s about leading the charge in a world dominated by smartphone usage statistics. The fusion of new technologies, platforms, and strategies is reshaping the realm of mobile advertising, making relevant mobile marketing statistics more crucial than ever. As mobile statistics continue to show an upward trend in device penetration and usage time, marketers are compelled to innovate or risk obsolescence. From leveraging data analytics for personalized ad experiences to exploring the potential of 5G networks for instant connectivity, innovation is the driving force that propels mobile marketing statistics into new frontiers of customer engagement and business growth.
FAQs: Mobile Marketing Statistics
Why is mobile marketing becoming more important for businesses?
Mobile marketing is on the rise due to the pervasive use of mobile devices globally. With over 5 billion unique mobile phone users worldwide, leveraging mobile apps for marketing has become essential. Our mobile marketing statistics reveal that users check their devices 63 times daily on average, offering a prime opportunity for businesses to engage with their target audience effectively.
What are the most effective mobile marketing channels and strategies?
The most effective mobile marketing channels and strategies vary, but our data suggests that personalized advertising, particularly through mobile apps, yields significant results. Additionally, integrating augmented reality (AR) and artificial intelligence (AI) into mobile marketing efforts can enhance engagement and drive conversions.
How does SMS marketing fit into the overall mobile marketing landscape?
SMS marketing remains a relevant and effective tool in the mobile marketing landscape. Our statistics show that 87% of businesses using text messaging report successful digital marketing outcomes. SMS marketing is particularly impactful for customer satisfaction surveys, customer service, and integrated marketing campaigns.
How do mobile marketing strategies differ for B2B and B2C businesses?
Mobile marketing strategies can differ significantly for B2B and B2C businesses based on their target audience and objectives. Not tailoring your strategy to your specific type of business and industry is among the top mobile marketing mistakes a business can make. While B2C businesses may focus more on engaging content through mobile apps and social media, B2B businesses might prioritize lead generation and relationship-building through personalized email campaigns and professional networking apps.
What are the key performance indicators (KPIs) for mobile marketing campaigns?
Key performance indicators (KPIs) for mobile marketing campaigns include app downloads, click-through rates (CTR), conversion rates, customer engagement metrics, and mobile marketing ROI. Monitoring these metrics allows businesses to assess the effectiveness of their mobile marketing efforts and make data-driven decision.
What are the best tools and platforms for managing mobile marketing campaigns?
Several tools and platforms are available for managing mobile marketing campaigns, including mobile advertising platforms, SMS marketing software, analytics tools, and customer relationship management (CRM) systems. Choosing the right tools depends on specific campaign objectives, target audience, and budget constraints.
Community grants support small businesses by providing financial resources necessary for growth, innovation, and sustainability. These grants can cover many needs, from startup costs and expansion projects to technological upgrades and staff training.
Community grants lower financial barriers and enable small businesses to experiment with new products or services, enhance their operational efficiency, and improve their competitive edge. This support fosters a thriving local economy, encourages entrepreneurship, and strengthens community ties by keeping businesses operational and vibrant.
As a small business owner, you should always keep an eye on all grant opportunities your community launches. As always, make sure to apply as early as possible to give yourself the best chance at winning.
From reducing income disparities to improving busy commercial districts, small business grants can benefit communities in numerous ways. That’s why several cities, counties, and local organizations have recently launched their own funding programs.
Small Business News
This week, the news roundup begins with a warning from Malwarebytes about phishing emails that are flooding small businesses with the goal of stealing social security numbers. If you are a small business and self-employed tax filer, make sure to double-check the emails you open. For that and more, read the rest of the roundup.
Tax scammers are inundating small businesses with phishing emails. Cybercriminals are attempting to trick the self-employed and small business owners into handing out their social security numbers. The scams are being carried out with just the email addresses of small businesses and self-employed tax filers.
I spend a lot of my time these days helping business owners buy and sell companies. Buyers and sellers are almost always not prepared for the process. For sellers, they are surprised when buyers call “their baby (the company) ugly.” They also many times overvalue what their company is worth.
It’s not just TikTok that could be in jeopardy due to the highly contentious proposed bill, which could see the much-loved video-sharing platform banned in the United States. Facebook could be, too, at least if Donald Trump has his way.
Young people are shunning plumbing as a career option. The number of plumbers retiring is outweighing the number of new plumbers. Research commissioned by bathroom fittings manufacturers, Lixil Americas, shows that the shortage of plumbers in the United States cost the economy around $33 billion in 2022.
Federal regulations are intended to be an interpretation by administrative agencies of laws enacted by Congress. To say that regulations are out of control is an understatement. According to the 2023 Ten Thousand Commandments report, in the previous year, Congress enacted 247 laws, while agencies issued 3,168 rules.
The real estate market is continuing to boom, and with it comes the need for home inspection business owners. The best home inspectors have a blend of characteristics. They must have an entrepreneurial spirit, technical skills, expansive knowledge of house systems and construction, and meticulous attention to detail. The home inspector is a key component of the real estate sales system.
From AI to 5G, today’s businesses have access to more technology than ever before. So, how can you tell what tools and innovations are worth your time? Check out insights from members of the online small business community below. Learn How to Edit YouTube Videos Whether you want to launch an entire business on YouTube or just use it as a marketing channel, editing videos is a vital skill.
Fractional workers who offer their expertise to an organization on a part-time or short-term basis are becoming an increasingly popular component of a constantly evolving hiring landscape. As Forbes reports, on LinkedIn alone, there are more than 110,000 users who self-identify as ‘fractional’ leaders.
From an employee perspective, this type of self-employment is beneficial in that it enables people to choose who they work for, enjoy more freedom and flexibility, have a greater work/life balance, and have a more diversified career portfolio.
This growing business model is not confined to larger enterprises. On the contrary, it can empower small businesses to compete more effectively and thrive.
The Benefits of Fractional Work to Small Businesses
Data published on LinkedIn shows that in August 2023, a staggering 32% of small business owners were redirecting their recruitment efforts towards part-time and contractual employees. The unprecedented surge in taking on fractional workers caters for the more nimble solutions that the current landscape of economic uncertainties and inflation concerns demand.
Strategic Edge
In taking on fractional workers who are experts in their fields, typically marketing, IT, finance or human resources, small businesses can benefit from having a strategic edge. By tapping into expertise in a specific area of the business immediately, a small business can swiftly adapt to changes, which could be invaluable in helping them compete with larger rivals.
Fractional workers who are experts in a certain field can also be used to train in-house staff in certain key areas. These employees might be full-time employees or contractors, but in learning the skills of the fractional leader, the training is likely to harness growth opportunities.
Cost-Effective Hiring
One of the biggest benefits of taking on fractional leaders is the cost. Hiring a full-time executive will cost a company dearly, and is out of reach for many cash-strapped small businesses. A part-time fractional contractor can come at a more realistic price, giving small businesses the benefits of an experienced executive without the traditional price-tag.
By adopting this fast-growing hiring trend, small businesses are better equipped to navigate uncertainties and compete with larger competitors, which can ultimately lead to growth.
The real estate market is continuing to boom, and with it comes the need for home inspection business owners.
The best home inspectors have a blend of characteristics. They must have an entrepreneurial spirit, technical skills, expansive knowledge of house systems and construction, and meticulous attention to detail.
The home inspector is a key component of the real estate sales system. It plays a pivotal role in communications between real estate agents, and in assisting buyers in making informed decisions about the purchase of a property, and its price.
Starting Your Own Home Inspection Business: Key Steps
These are the key steps you should take in starting your own home inspection company. We’ll tell you everything you need to know, from crafting a business plan and handling startup costs to marketing and growing the business.
What Do Home Inspectors Do?
Home inspectors play a crucial role in the real estate process, offering services that provide potential buyers, sellers, and property owners with essential information about a property’s condition. Their tasks typically involve a detailed examination of various aspects of a property to ensure its safety, functionality, and overall condition. Here’s a more in-depth look at what home inspectors do:
Assess Structural Integrity: Inspect the foundation, walls, floors, roof, and other structural components to identify signs of damage, deterioration, or potential failures that might affect the property’s safety and value.
Evaluate Systems and Components: Examine the property’s essential systems including electrical, plumbing, heating, ventilation, and air conditioning (HVAC) systems to ensure they are installed correctly and functioning as intended.
Inspect Exterior Elements: Check the exterior of the property, including siding, windows, doors, decks, balconies, and other attached or detached structures to identify any issues that could lead to problems or require maintenance.
Review Interior Conditions: Evaluate the condition of interior elements such as ceilings, walls, floors, stairs, and installed fixtures to detect any signs of water damage, mold, pests, or other interior deficiencies.
Examine Insulation and Ventilation: Inspect insulation quality and ventilation efficiency in attics, crawl spaces, and other areas to ensure proper temperature regulation and moisture control within the property.
Create Detailed Inspection Reports: After conducting a thorough inspection, home inspectors must compile their findings into comprehensive reports. These reports should include:
Descriptions of Deficiencies: Clearly describe any issues found during the inspection, specifying the location and nature of each problem.
Photographic Evidence: Include photographs of noted deficiencies to provide a visual reference that supports the findings in the report.
Recommendations for Repairs or Further Evaluation: Suggest necessary repairs or recommend further evaluation by specialists (like a structural engineer or a licensed electrician) for more complex issues.
Provide Maintenance Advice: Offer guidance on regular maintenance practices that can help prevent future issues and ensure the property remains in good condition.
Home inspectors must navigate a fine balance between thoroughness and practicality, ensuring they provide valuable, actionable information without unnecessarily alarming clients. Their reports can significantly influence buying decisions, making their role critical in the real estate transaction process.
Obtaining Certifications and Training
Acquire relevant certifications and training from recognized organizations to ensure credibility and competence in the field of home inspection. For instance, the components of a home include electrical, plumbing, foundation, roof, heating/cooling systems and more.
The standard for home inspector certification is with the ASHI Certified Inspector (ACI) program. The ASHI certification program establishes a minimum and uniform standard of practice for home inspectors practicing in the United States and Canada. Home Inspections performed to ASHI Standards of Practice are intended to provide the client with objective information regarding the condition of the systems and components of the home as inspected at the time of the home inspection.
You may also require business certifications to operate in your area. For example, you may incorporate a business or look into creating a business entity like an LLC. Then research business licenses and permits specific to your state and community.
Home Inspection Business Plan
Develop a comprehensive business plan outlining your goals, target market, services offered, pricing strategy, and marketing approach to guide your business operations. You should also choose a business structure, which typically is the Limited Liability Corporation, or LLC.
Home Inspection Business Startup Costs
Starting a home inspection business involves various initial costs that are essential for setting up a professional, reliable service. So how much does it cost to start a business in this industry? These costs can vary widely depending on the region, the scale of the business, and the specific services offered. Here’s a breakdown of the potential startup costs you might encounter:
Equipment: Quality inspection equipment is fundamental to providing thorough and accurate home inspections. Initial equipment costs may include:
Inspection Tools: Moisture meters, infrared cameras, electrical testers, gas leak detectors, flashlights, and ladders.
Safety Gear: Protective clothing, respirators, gloves, and safety glasses to ensure safety while inspecting potentially hazardous areas.
Software: Inspection reporting software to create professional reports for clients.
Insurance: Carrying insurance is crucial for protecting your business and meeting regulatory requirements. Types of insurance to consider include:
General Liability Insurance: Protects against claims for property damage or injury that occur as a result of your inspection services.
Errors and Omissions (E&O) Insurance: Covers legal fees and damages if a client claims a missed or inaccurate inspection report led to financial loss.
Marketing Materials: Effective marketing is essential for attracting clients and establishing your brand. Marketing expenses might include:
Branding: Costs for logo design, business cards, and branded clothing.
Website: Development and hosting costs for a professional website to showcase your services and contact information.
Advertising: Online and traditional advertising costs, including social media, local newspapers, and real estate publications.
Licensing Fees: Most regions require home inspectors to be licensed, which involves:
Education and Training: Costs for courses and exams necessary to meet licensing requirements.
License Application Fees: Fees associated with applying for and renewing your home inspection license.
Vehicle Expenses: Reliable transportation is necessary to travel between inspection sites. Consider the cost of:
Vehicle Purchase or Lease: If you don’t already have a suitable vehicle, you’ll need to acquire one that can transport your equipment and present a professional image.
Maintenance and Fuel: Regular maintenance and fuel costs to ensure your vehicle remains reliable.
Professional Memberships and Continuing Education: Joining professional organizations can enhance credibility and provide networking opportunities. Costs may include:
Membership Fees: Annual fees for memberships in professional home inspector associations.
Continuing Education: Costs for ongoing education to maintain your license and stay updated on industry standards and practices.
When planning your startup budget, it’s essential to account for these costs to ensure you have the financial resources needed to launch and sustain your home inspection business successfully. It’s also wise to set aside some contingency funds to cover unexpected expenses as you get your business off the ground.
Cost Category
Details
Equipment
- Inspection tools: Moisture meters, infrared cameras, electrical testers, etc.
- General Liability Insurance: Coverage for property damage or injuries.
- Errors and Omissions Insurance: Protection against claims of inaccurate inspections.
Marketing Materials
- Branding: Logo design, business cards, branded clothing.
- Website: Development and hosting for a professional website.
- Advertising: Costs for online and traditional advertising, including social media and local publications.
Licensing Fees
- Education and Training: Courses and exams for licensing requirements.
- License Application Fees: Fees for applying for and renewing home inspection licenses.
Vehicle Expenses
- Vehicle Purchase or Lease: If needed, for reliable transportation.
- Maintenance and Fuel: Regular vehicle upkeep and fuel costs.
Professional Memberships and Continuing Education
- Membership Fees: Annual fees for joining professional home inspector associations.
- Continuing Education: Costs for courses to maintain licenses and stay updated on industry practices.
Setting Up a Business Bank Account for Your Home Inspection Business
Establish a separate business bank account to manage your finances effectively and maintain clear separation between personal and business expenses. Your local financial institution or chamber of commerce should be able to walk you through how to open a business bank account.
Navigating Self-Employment Taxes
Unless you are hired by a company to work as a home inspector, if you work for yourself you must pay self employment taxes. Familiarize yourself with the tax obligations and responsibilities associated with being self-employed, including income tax, self-employment tax, and potential deductions.
How to Market a Home Inspection Business
Marketing is an essential part of learning how to start a business in this industry. Develop a marketing strategy to promote your services, utilizing online platforms, networking, referrals, and targeted advertising to reach potential clients.
Building Your Client Base for a Successful Home Inspection Business
Building a client base is crucial for the success of a home inspection business. Establishing strong relationships with real estate agents, offering exceptional service to create word-of-mouth referrals, and leveraging online marketing strategies are key steps to attract and retain clients. Providing thorough, reliable inspections and clear, detailed reports can set the foundation for a positive reputation in the industry.
To effectively build a client base, consider the following strategies:
Network with Real Estate Professionals:
Attend local real estate events and meetings.
Offer to give presentations or workshops on home inspection topics.
Deliver Exceptional Customer Service:
Be punctual, professional, and thorough in every inspection.
Follow up with clients to ensure their satisfaction and address any concerns.
Leverage Online Marketing:
Develop a professional website showcasing your services, qualifications, and customer testimonials.
Utilize social media platforms to engage with potential clients and share useful content related to home maintenance and inspections.
Offer Referral Incentives:
Encourage satisfied customers to refer others by offering discounts or other incentives.
Join Local Business Groups and Associations:
Become an active member of local business associations and chambers of commerce to increase your visibility in the community.
Invest in Continuing Education:
Stay updated with the latest inspection techniques and regulations to enhance your expertise and credibility.
By implementing these strategies, you can steadily grow your client base, enhancing the longevity and success of your home inspection business.
Home Inspection Business Cards
Create professional business cards that include your contact information, services offered, and branding to leave a lasting impression on potential clients.
Home Inspection Business Names
Choose a memorable and descriptive name for your home inspection business that reflects your brand identity and resonates with your target market.
Scaling and Growing Your Business
Explore opportunities for expansion and growth, such as hiring additional inspectors, offering specialized services, or expanding into new geographic areas.
Building Your Home Inspection Business
Scaling a home inspection business involves expanding its capacity and reach to serve more clients and increase revenue. This expansion requires strategic planning, investment in resources, and the implementation of systems to ensure quality and efficiency as the business grows. Key steps include diversifying services, hiring additional inspectors, leveraging technology for efficiency, and enhancing marketing efforts to reach a wider audience.
To successfully scale your home inspection business, consider these strategies:
Hire Qualified Inspectors:
Recruit and train additional inspectors to increase your business’s capacity to take on more inspections.
Diversify Services:
Expand your service offerings to include specialized inspections, such as radon, mold, or thermal imaging, to cater to a broader market.
Implement Technology Solutions:
Invest in advanced inspection software and tools to improve the efficiency and quality of your inspections.
Use customer relationship management (CRM) software to manage client interactions and streamline operations.
Enhance Marketing Efforts:
Develop targeted marketing campaigns to reach new customer segments.
Increase your online presence through SEO, content marketing, and social media engagement.
Establish Partnerships:
Form strategic partnerships with real estate agencies, lenders, and insurance companies to generate referrals and expand your network.
Focus on Branding and Customer Experience:
Strengthen your brand identity and ensure a consistent, high-quality customer experience across all touchpoints.
Invest in Professional Development:
Encourage continuous learning and professional development for yourself and your team to stay ahead of industry trends and standards.
By carefully executing these strategies, you can effectively scale your home inspection business, leading to increased profitability and a more substantial market presence.
Launching Your Home Inspection Business
Officially launch your home inspection business by implementing your marketing strategies, securing clients, and delivering high-quality inspections to establish your reputation in the industry.
FAQs: Home Inspection Business
How much do home inspectors make?
Is a home inspection business profitable? Yes. Inspector salaries vary depending on factors such as location, experience, and the number of inspections conducted. On average, home inspectors in the United States earn between $50,000 to $80,000 per year.
What are the pros and cons of being a home inspector?
Pros:
Flexible schedule: Home inspectors often have the flexibility to set their own hours and work independently.
High demand: With the real estate market constantly active, there is a consistent demand for home inspection services.
Opportunities for growth: As you gain experience and build your reputation, there are opportunities to expand your business and increase your income.
Cons:
Physical demands: Home inspection work can be physically demanding, requiring crawling into tight spaces and climbing ladders.
Liability: Home inspectors may face liability risks if they miss significant issues during inspections, leading to potential legal challenges.
Irregular income: Income as a home inspector can be variable, especially during slow periods in the real estate market.
Aspect
Pros
Cons
Schedule
Flexible schedule: Ability to set your own hours and work independently.
-
Market Demand
High demand: Consistent need for home inspection services due to an active real estate market.
Irregular income: Variable income, particularly during slow real estate periods.
Growth
Opportunities for growth: Potential to expand business and increase income with experience and reputation.
-
Physical Work
-
Physical demands: Requires crawling into tight spaces and climbing ladders.
Liability
-
Liability risks: Potential legal challenges if significant issues are missed during inspections.
Why do some home inspection businesses fail?
Many home inspection businesses fail due to lack of marketing and networking. Failure to effectively market services and build a client base can result in a lack of business.
Here are the other main reasons:
Inadequate training and qualifications: Insufficient knowledge or certifications may lead to subpar inspections and damage the business’s reputation.
Poor customer service: Failing to provide excellent customer service and address client concerns can lead to negative reviews and loss of business.
Financial mismanagement: Mismanaging finances, underestimating startup costs, or failing to plan for slow periods can lead to financial difficulties and business failure.
What are the key factors in building a successful business in home inspection?
A successful home inspection business is known for its exceptional service: Providing thorough and high-quality inspections, accompanied by excellent customer service, is crucial for building a positive reputation and securing repeat business.
Here are other factors for success:
Marketing and networking: Effective marketing strategies, including online presence, networking with real estate professionals, and word-of-mouth referrals, are essential for attracting clients.
Continuous learning: Staying updated on industry trends, regulations, and best practices through ongoing education and training helps maintain credibility and competence.
Strong business management: Proper financial management, including budgeting, pricing strategies, and maintaining professional standards, is essential for long-term success. Create these systems on your own, or consider a home inspection franchise that will provide these tools as you get started.
If you want to make the most of a particular investment for your business, regardless of the industry in which you operate, especially in relation to pay-per-click advertising or PPC as it is sometimes known, then you should be aware that a positive return on investment is imperative. Moreover, if you want to make the most out of your investment in PPC advertising, then you should continue reading this article to learn about how in the modern and competitive digital landscape across Canada at the start of 2024, it is imperative to ensure that every dollar you spend on pay-per-click campaigns yields maximum returns.
Improved visibility
Firstly, it is essential to understand how PPC advertising with the assistance of King Kong could transform your marketing campaigns while this will be relevant to you as a Canadian business owner. In a world where improvement in online visibility is essential for businesses of all sizes, this particular type of advertising can offer your business a direct route to an audience.
Use keyword research
Secondly, in order to maximise the return on your investment in PPC advertising, you must leverage the power of keyword research. Similarly, by identifying several high-performing keywords that are relevant to your niche, you will be able to ensure that your adverts reach the right audience.
Strategic bid management
Thirdly, the implementation of strategic bid management is essential in order to optimise your PPC campaigns while by monitoring and adjusting your bids based on performance data, you will be able to achieve a higher return on your investment. Likewise, you should focus your marketing budget on keyword research and ad placements that yield the best results.
Create compelling copy
The final critical aspect of maximising the return on your investment in relation to PPC advertising is the creation of compelling ad copy. Moreover, any advertisements you run must be concise, relevant and persuasive to a particular audience, enticing users to click through to your corporate web platform, while you should also be aware to highlight your unique selling points and offer clear calls to action to drive conversions.
Therefore, in conclusion, mastering the dynamics of Pay-per-click advertising is imperative in order to maximise the return on your investment, while by conducting keyword research, implementing strategic bid management and creating compelling ad copy, you will be able to enhance the effectiveness of your campaigns.
Tax scammers are inundating small businesses with phishing emails. Cybercriminals are attempting to trick the self-employed and small business owners into handing out their social security numbers.
The scams are being carried out with just the email address of small business and self-employed tax filers. Researchers at cybersecurity experts Malwarebytes Labs uncovered this latest tax-related scam. They warn that the small business targets are likely to receive an email urging them to quickly go to a site to apply for an IRS employee identification number (EIN) or Federal tax ID number, which are required for small businesses to file their federal income taxes by April 15.
When on the website, the small business owner is asked to enter personal information, including their Social Security number. As Malwarebytes Labs note, a comprised social security number (SSN) poses as a major problem.
“A SSN stays with you for a lifetime and is closely tied to your banking and credit history. Adding a person’s SSN to the scammers’ data could create far more opportunities for identity theft and fraud,” the report notes.
The scammers also have the audacity to charge small businesses for providing them with a tax ID number, despite such a service being offered for free by the Internal Revenue Service (IRS).
Self-employed tax filers are being advised to be wary of receiving emails with the irs-ein-giv.us domain.
Protecting Your Small Business During Tax Filing Season
There are several steps small business owners can take to protect their business during tax filing season, when cyber fraud is typically high.
Never share a SSN or any form of tax documents with unknown parties.
Do not give anyone access to your computer. Always collect their information and call the back if necessary.
Use secure passwords and never share them.
Do not open attachments unless you are expecting them.
Double-check rush demands as scammers tend to use urgency to rush people into making a mistake.
Utilize multi-factor authentication (MFA) when filing taxes online. Use a tax preparing service which requires a complex password, username and MFA to access the account.
Keep all software on a PC updated.
Tax return season can be stressful enough for small business owners. Staying vigilant and aware of scams can help reduce the risk of filers becoming the victim of tax fraud.
In their quiet moments of farewell, families entrust morticians with their loved ones, expecting care, respect and dignity.
These professionals, often considered pillars of support in times of grief, play crucial roles in the mourning process. Beneath the surface of this trusted profession, however, lies a troubling reality.
Some in the funeral industry, not immune to the vices of fraud and greed, see the vulnerability of grieving families as an opportunity for exploitation.
In fact, some have called the industry a predatory one, squeezing upsold extravagances from vulnerable families who can’t afford them during their time of grief.
It’s no wonder the funeral market has gotten a bad name. In 1963 when Jessica Mitford’s revealing book, “American Way of Death” was published, the average funeral in the United States cost about $750, which translates to about $7,500 in 2024.
Funeral costs have risen far beyond the already steep rate of inflation, however. Today, theaverage funeral costcan be as high as $12,000 or more.
Meanwhile, the cost of a funeral with cremation costs between $6,000 and $7,000.
With the rising costs of funeral services, the financial burden on mourning families has become a pressing concern, making them susceptible to deceit at a time when their judgment is clouded.
It was in this context of trust and vulnerability that David Wayne Sconce’s crimes occurred. Sconce’s saga, however, was far darker than mere exploitation. He abused the trust placed in him by clientele in a string of crimes that spanned decades.
The Family Business
Ironically, Sconce was born into the funeral industry. His great-grandfather established Pasadena Calif.’s Lamb Funeral Home in 1929, and it had remained a family business ever since. Lamb also opened the Pasadena Crematorium.
By the time Sconce entered the picture, his mother Laurieanne Lamb Sconce and father Jerry Sconce were operating Lamb Funeral Home. David Sconce got his embalming license to work in the family business in 1982 before branching out and starting his own crematory, Coastal Cremations, Inc.
Sconce’s business plan involved advertising his crematory services to funeral homes that didn’t have access to their own crematoriums. Sconce offered his services for half of the industry standard cost – just $55 per body, including transport to and from the crematorium.
How was Sconce able to offer his services for such a discounted price? The answer is disturbing in the very least.
Unraveling a Scandal
The first hint of a scandal occurred in 1987 when the local fire department received an unsettling phone call. The caller reported dark clouds of smoke emitting from Oscar’s Ceramics Factory, and a smell the World War II veteran recalled as burning flesh.
It didn’t take long for the fire department to discover Oscar’s Ceramics wasn’t manufacturing pottery at all, it was being used by Coastal Cremations to supplement its primary furnaces. Sconce was, however, illegally operating the business using a ceramics factory license.
Business had been so booming – by 1985 Sconce was cremating as many as 8,000 bodies each year – that the Pasadena Crematorium’s dual furnaces were operating 18 hours a day… and still couldn’t accommodate the volume of orders.
The ceramics factory, too, couldn’t accommodate the influx of cremation requests – at least not legally. While California law demands cremations can only occur one body at a time, Sconce’s business flaunted the law and routinely conducted mass cremations.
Employees later testified that they typically cremated about nine corpses at a time, but sometimes competed against one another to try and cram the most bodies – as many as 15 even – into a furnace together.
Fire inspectors on the scene were horrified at what they found inside the makeshift crematorium. Upon opening one of the furnaces, a burning human foot immediately fell to the floor. Barrels of ashes were scattered about.
What happened to those barrels of ashes? Employees later testified they were instructed to scoop appropriate amounts from the barrels – specific weights for males and another amount for females.
Disrespecting the deceased and cremating more bodies than allowed by law was the very tip of the iceberg for Sconce’s criminal acts. As his business was investigated, more shady tactics were brought to light – particularly the theft of human remains.
Standard operating practice for Coastal Cremations involved inspecting every body for gold fillings.
“Make the pliers sing,” an employee recalled Sconce instructing. The metal would later be melted down and sold to pawn shops. If the jaw was locked, Sconce had it opened using a screwdriver or even a crow bar.
The scandal, however, doesn’t even end there.
In 1986, Sconce and his parents launched a joint venture, Coastal International Eye and Tissue Bank, through which they would sell body parts obtained from the corpses they are paid to respect.
How were they able to profit from human tissues when California law requires signed consent form the next of kin? By forging the authorizations, of course!
Over one 3-month period, Sconce and his team absconded 136 brains, 145 hearts and 100 lungs for use in medical schools.In one case, according to prosecutors, a family was prevented from viewing its loved one’s body because unbeknownst to them the eyes had already been taken.
While it wasn’t legal to sell the tissues outright, the company instead was paid for extraction and handling.
Ultimately, theLamb Funeral Home caseled to a massive lawsuit involving 100 mortuaries that contracted with the Sconce and company for cremations. The $15.5 million suit in 1991 involved 20,000 relatives of people cremated by the funeral home.
Sconce alsopled guilty to 21 countsrelated to the illegal crematory operation in exchange for a 5 year sentence. It wasn’t his first time afoul the law, however.
Conspiracies to Silence Competitors
Think Sconce couldn’t sink lower than disrespecting and robbing the dead? Think again.
At the same time he was operating an illegal crematory operation, Sconce was taking action to protect his profitable venture.
Competitors started taking note of Sconce’s prolific business, not only because of the bargain basement prices he charged, but also due to the volume he was able to accommodate.
In 1984, Ron Hast, whopublished “Mortuary Management,”an industry newsletter, threatened to expose Sconce and his parents for performing multiple cremations. He wanted Laurieanne Sconce tostate in writing that her cremations were done individually.
David Sconce, however, couldn’t permit such an oath to occur. He said he was going to have his “boys” pay the editor a visit.
Hast later recalled that he and a friend were attacked by two men posing as policemen, who threw ammonia and jalapeno sauce in their eyes.
One of David’s “boys” later pled guilty to beating Hast, testifying that Sconce paid him $700 or $800 for the assault.
While assault is far from murder, Sconce’s crime spree wasn’t over.
Tim Waters was a Burbank mortician with a reputation for honesty. However, he was unpopular among competitors in the cremation market because he aggressively took business away from them.
Waters didn’t have his own cremation service or funeral home. Instead, he acted as a middle man, collecting bodies, taking them to crematorium and returning them.
Waters spread rumors that the Sconces were cremating more than one body at a time. In 1985, Waters was attacked by a man who eventually testified that Sconce commissioned the assault and told him to make it look like a robbery, so he also stole Waters’ jewelry.
Two months later, however, after falling ill, Waters died of what was assumed to be a heart attack. It was only later that police began looking into the death… after Sconce was heard bragging about poisoning him.
A Sconce employee later confessed that he had dropped something into Waters’ drink at a restaurant. The Ventura County coroner’s office re-examined tissues saved from Waters’ original autopsy, and it changed the cause of death to poisoning by oleander.
As a result of these acts, conspiracy and assault charges were added to the litany of cremation-related charges Sconce and the Lamb Funeral Home faced in 1988.
Charges, however, were later dropped when the judge found Sconce had attempted to withdraw from the conspiracy.
While the initial charges might have been levied in conjunction with the funeral business-related infractions, resulting in the same 5-year prison sentence, they didn’t spell the end of Sconce’s crime spree. In fact, his crimes would only escalate.
News Chronicle, April 5, 1991
Conspiracy to Commit Murder
If you thought Sconce’s crimes related only to protecting his illegal crematory business, you’d be mistaken. In fact, he would face serious charges before completing his 5-year prison sentence.
Indeed, prosecutors filed two new charges against Sconce, alleging hesolicited the murder of Elie Estephan, owner of the Cremation Society of California.
Who was Estaphan, and why did Sconce want him killed?
Estephan was married to Cindy Strunk, daughter of a competitor funeral home. When the pair separated, Strunk began to date Sconce’s brother-in-law.
During Strunk’s divorce proceedings, it was revealed that she was the beneficiary of a $250,000 life insurance policy on Estephan. In an effort to grab a chunk of that windfall, Sconce offered an employee $10,000 to murder Estephan. Fortunately for all involved, this murder never occurred.
Because Sconce was still facing his other charges, he eventually was offered lifetime parole if he pled guilty to the latestconspiracy charge.
Later Legal Repercussions
Sconce was released from prison after serving just 2 ½ of his 5-year sentence. One might think he would be eager to stay under the radar – and stay out of prison. After all, Sconce still faced conspiracy charges, which ultimately led to lifetime probation in 1997, an unusual sentence in California.
After release, Sconce kept in touch with his parole office by mail, moving to multiple states including Nevada, Arizona and Montana.
Eventually, however, Sconce must have let his guard down, because in 1994 he pled guilty to selling forged bus tickets while he was working as a bus driver in Arizona. He was again sentenced to a 5-year prison term for that charge.
Sconce ultimately ended up in Montana, where he received permission to move while caring for his ailing spouse.
Sconce popped back up in the news in 2008, when he filed a complaint in federal court, alleging the Montana director of the Interstate Commission for Adult Offender Supervision violated his civil rights by listing him as a violent offender.
This status, Sconce claimed, prevented him from obtaining employment as a school bus driver,work he said he’d done in three states while on probation
By 2011, Sconce was back in court for a firearms charge.
The former mortician had “borrowed” a gun from a neighbor, and instead of returning it he tried to sell it at a pawn shop.
Because the firearms charge was a federal offense, it triggered an allegation that Sconceviolated the lifetime probationterm he had received in Los Angeles County. He was sentenced once again to 5 years in prison for the firearms charge.
Sconce wasn’t off the hook yet, however. The judge who had ordered lifetime probation for Sconce’s California crimes had warned of Sconce’s last chance. If he appeared again, it would be a25-to-life sentence, and that’s what the ex-cremator received.
Great Falls Tribune, Jan.1, 2013
As expected, prosecutors requested the full lifetime sentence in connection with the conspiracy to murder Estephan more than 20 years prior. Finally, the career criminal was behind bars.
“Anyone who threatens his family or his business is in his bull’s eye target,” said court reporter Kathy Braidhill, who wrote a book, “Chop Shop” about Sconce’s illegal exploits.
“He had hired individuals to beat (rival mortician) Ron Hast and his companion because he threatened to tell about the multiple cremations. They were beaten bloody,” Braidhilltold NBC Montana.
Where is Sonce today? He was released on parole in early 2023. With any luck, it’s the last anyone hears of him any time soon.
